Canada: corporate perceptions of social media by industry 2014

This statistic shows the responses to a survey about online and social media tools used in companies amongst C-suite executives in Canada as of June 2014, based on industry. During the reported period, 41 percent of executives belonging to the services industry stated that social media substantially changes how they communicate and market.

Perceptions of social media use for corporate communications in Canada as of June 2014, by industry

Characteristic	Manufacturing industry	Resources industry	Service industry
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Release date

June 2014

More information

Region

Canada

Survey time period

June 4, 2014 to June 24, 2014

Number of respondents

129 respondents

Special properties

C-suite executives from ROB 1,000 companies

Method of interview

Telephone interview

Supplementary notes

ROB 1,000 companies - Globe and Mail's Report on Business top 1,000 profitable businesses in Canada
Resource industry - Mining, quarrying, and oil or gas extraction
Numbers may not equal 100 percent as a result of rounding

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