Canada: retailer usage of omnichannel SEM tactics on Google 2014

This statistic shows the responses to a survey about online retail according to retailers in Canada as of January 2014. During the reported period, 20 percent of retailers who used search engine marketing used the tactic of location extension, where the retailer location was listed in the search result.

Percentage of retailers employing omnichannel SEM tactics on in Canada as of January 2014

Percentage of retailers
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Release date

March 2014



Survey time period

January 2014

Number of respondents

50 respondents

Special properties

Canadian retailers

Supplementary notes

By search result for retailer's own name on

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