Daily video consumption of smartphone users 2015, by length

This statistic presents daily video consumption of smartphone users in global regions as of May 2015, by length. During the survey period, it was found that 60 percent of respondents from the United States and Canada watched short videos (under five minutes) on a daily basis.

Daily video consumption of smartphone users in global regions as of May 2015, by length

Watch short videos (under 5 minutes)Watch long videos (5 minutes or more)
Total58%36%
US and Canada60%31%
Europe60%37%
Latin America61%41%
Australia and New Zealand55%29%
East Asia43%31%
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Sources

Release date

June 2015

Region

Worldwide

Survey time period

April 14 to May 11, 2015

Number of respondents

4,800 respondents

Age group

16 years and older

Special properties

Smartphone owners who watched either short or long mobile videos

Supplementary notes

Data is based on a survey of 24 global markets with 200 consumers each.
"How often do you watch (VIDEO TYPE) on your smartphone"

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