Mobile shopping abandonment reasons in the U.S. 2017

Published by
Stephanie Chevalier,
May 4, 2022
This survey displays the most common barriers reasons for smartphone shoppers in the United States to abandon a purchase on their mobile as of November 2017. According to Loqate, a GBG solution, 33 percent of respondents cited loss of connection as a reason to abandon a purchase via smartphone.

Reasons for smartphone shoppers in the United States to abandon a purchase on their mobile as of November 2017

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Release date

January 2018

Region

United States

Survey time period

November 2017

Number of respondents

684 respondents

Age group

18 years and older

Special properties

smartphone shoppers

Supplementary notes

Original question: In the past three months, which of the following have resulted in you abandoning an online purchase when using your smartphone or iPhone?
Multiple responses were possible.
Total survey n=1,008 online shoppers

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