Programmatic digital display ad spending in the UK 2013-2016, by device

This statistic illustrates the advertising expenditure on programmatic digital display ads by device in the United Kingdom (UK) from 2013 to 2014, with a forecast to 2016. In 2015 ad spending for programmatic digital display ads on mobile phones and tablets was expected to reach 1.4 billion British pounds.

Expenditure on programmatic digital display advertising in the United Kingdom (UK) from 2013 to 2016, by device (in million GBP)*

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Release date

September 2015


United Kingdom

Survey time period

2013 to 2014

Supplementary notes

* Digital display ads transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology.
** Forecast.

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Statistics on "Programmatic advertising in the United Kingdom (UK)"

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