In 2023, the United Kingdom had the largest market for digital display advertising in Europe at over 15.65 billion euros. Germany and France followed, with approximately 6.03 billion and 4.45 billion euros, respectively. Total European digital display ad spend stood at approximately 48 billion euros that year.
Leading digital display advertising markets in Europe in 2023, by spending
(in million euros)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Europe. (June 12, 2024). Leading digital display advertising markets in Europe in 2023, by spending (in million euros) [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/455008/europe-fastest-growing-display-ad-markets/
IAB Europe. "Leading digital display advertising markets in Europe in 2023, by spending (in million euros)." Chart. June 12, 2024. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/455008/europe-fastest-growing-display-ad-markets/
IAB Europe. (2024). Leading digital display advertising markets in Europe in 2023, by spending (in million euros). Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/455008/europe-fastest-growing-display-ad-markets/
IAB Europe. "Leading Digital Display Advertising Markets in Europe in 2023, by Spending (in Million Euros)." Statista, Statista Inc., 12 Jun 2024, https://www.statista.com/statistics/455008/europe-fastest-growing-display-ad-markets/
IAB Europe, Leading digital display advertising markets in Europe in 2023, by spending (in million euros) Statista, https://www.statista.com/statistics/455008/europe-fastest-growing-display-ad-markets/ (last visited October 06, 2024)
Leading digital display advertising markets in Europe in 2023, by spending (in million euros) [Graph], IAB Europe, June 12, 2024. [Online]. Available: https://www.statista.com/statistics/455008/europe-fastest-growing-display-ad-markets/