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Canada frequency of reading flyers 2016, by retailer type

The statistic presents the frequency of reading promotional flyers according to consumers in Canada as of January 2016, broken down by retailer type. During the survey, 38 percent of responding Canadian consumers stated they read flyers from department stores every week, while 14 percent said they never read such flyers.

Frequency of reading promotional flyers according to consumers in Canada as of January 2016, by retailer type

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Source

Release date

June 2016

Region

Canada

Survey time period

November 2015 to January 2016

Number of respondents

total survey = 40,000

Age group

18 years and older

Supplementary notes

Original question: "How ofen do you read flyers from each of the following types of retailers? Please indicate the frequency that best applies to you."

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