Awareness of online sponsored content in the United States 2014, by media vertical

Published by Statista Research Department, Jul 22, 2014
This statistic illustrates the sponsored content awareness of online consumers in the United States in 2014. Of respondents consuming business news, 71 percent reported they were aware of sponsored content.

Have you seen sponsored content before today?*

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Release date

July 2014

Region

United States

Survey time period

June 23 to July 2, 2014

Number of respondents

5,000**

Special properties

visitors of each media vertical at least several times a week

Method of interview

Online survey

Supplementary notes

* Respondents were exposed to examples of sponsored content. The original survey question was: "Have you seen this type of content before today?"
** Nationally representative consumers who visit these news media verticals online at least several times per week divided into three groups based on the sites they visit: Business (n=1,622); Entertainment (n=1,648); General News (n=1,730).

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