This statistic illustrates the sponsored content awareness of online consumers in the United States in 2014. Of respondents consuming business news, 71 percent reported they were aware of sponsored content.
Have you seen sponsored content before today?*
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Statistics
IAB (U.S.). (July 22, 2014). Have you seen sponsored content before today?* [Graph]. In Statista. Retrieved March 19, 2024, from https://www.statista.com/statistics/524776/awareness-of-online-sponsored-content-us/
IAB (U.S.). "Have you seen sponsored content before today?*." Chart. July 22, 2014. Statista. Accessed March 19, 2024. https://www.statista.com/statistics/524776/awareness-of-online-sponsored-content-us/
IAB (U.S.). (2014). Have you seen sponsored content before today?*. Statista. Statista Inc.. Accessed: March 19, 2024. https://www.statista.com/statistics/524776/awareness-of-online-sponsored-content-us/
IAB (U.S.). "Have You Seen Sponsored Content before Today?*." Statista, Statista Inc., 22 Jul 2014, https://www.statista.com/statistics/524776/awareness-of-online-sponsored-content-us/
IAB (U.S.), Have you seen sponsored content before today?* Statista, https://www.statista.com/statistics/524776/awareness-of-online-sponsored-content-us/ (last visited March 19, 2024)
Have you seen sponsored content before today?* [Graph], IAB (U.S.), July 22, 2014. [Online]. Available: https://www.statista.com/statistics/524776/awareness-of-online-sponsored-content-us/