Daily active users of Snapchat 2014-2023

As of the first quarter of 2023, photo and video sharing app Snapchat had 383 million daily active users worldwide, up from 375 million global DAU in the fourth quarter of 2022. The app has seen steady increases in daily active users since the beginning of 2019.

Snapchat is relevant for teenagers

Originally launched in 2011, Snapchat has become one of the most popular social messaging and photo sharing apps worldwide; making its CEO and co-founder Evan Spiegel one of the world’s richest social media entrepreneurs. With almost 530 million active users as of April 2021, Snapchat easily ranks among the most popular social networks worldwide. According to U.S. teenagers in fall 2020, Snapchat is the most important social network of their generation, ahead of photo sharing competitor Instagram and other networks such as Twitter or Facebook. Overall, 48 percent of U.S. internet users aged 15 to 25 years were reportedly using Snapchat, the highest usage reach among any age group. When it comes to user satisfaction with social media, Snapchat’s performance is fair to middling. According to recent survey data, the social app scored 72 out of 100 points on a consumer satisfaction scale, ranking ahead of Twitter and Facebook but behind Pinterest and eternal rival Instagram.