In 2022, Snap Inc reported over one billion U.S. dollars in sales and marketing expenditure, an increase of roughly 326 million U.S. dollars on the previous year. The most significant year on year increase that the camera and social media company has seen in sales and marketing expenditure was from 2016 to 2017, when expenses rose by almost 400 million U.S. dollars.
Annual sales and marketing expenditure of Snap from 2015 to 2022 (in million U.S. dollars)
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Statistics on Snapchat
Overview
4
Financials
8
- Basic Statistic Snap worldwide annual revenue 2015-2022
- Basic Statistic Snap worldwide annual revenue 2016-2022, by region
- Basic Statistic Snap worldwide quarterly revenue 2015-2023
- Basic Statistic Snap advertising spending 2015-2022
- Basic Statistic Snap sales and marketing spending 2015-2022
- Basic Statistic Snap research and development spending 2015-2022
- Basic Statistic Snap worldwide EBITDA 2015-2022
- Basic Statistic Snap worldwide net income 2015-2022
Benchmark
7
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- Basic Statistic Global social networks ranked by number of users 2023
- Basic Statistic Global year-on-year social media audience growth 2023
- Basic Statistic Gen Z: selected social media platforms in the U.S. 2020-2025
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Users
8
- Premium Statistic SnapChat users worldwide 2018-2027
- Premium Statistic Snapchat: global subscription users 2022-2023
- Premium Statistic SnapChat users in the United States 2018-2027
- Premium Statistic Snapchat user penetration in the United States 2017-2024
- Basic Statistic Daily active users of Snapchat 2014-2023
- Basic Statistic Daily active users of Snapchat 2014-2023, by region
- Basic Statistic Snap quarterly ARPU 2016-2023
- Basic Statistic Snap quarterly ARPU 2016-2023, by region
Demographics
5
- Premium Statistic Gender distribution of social media audiences worldwide 2023, by platform
- Premium Statistic Snapchat: distribution of global audiences 2023, by age and gender
- Basic Statistic Snapchat: distribution of global audiences 2023, by gender
- Basic Statistic Instagram, Snapchat, and TikTok: Gen Z weekly usage in the U.S. 2019-2021
- Basic Statistic Snapchat: distribution of U.S. audiences 2023, by gender
User activities
7
- Basic Statistic Most downloaded mobile apps worldwide 2022
- Premium Statistic Monthly time spent on leading social media apps worldwide 2022
- Premium Statistic Leading Android apps in the U.S. 2022, by downloads
- Premium Statistic Leading social apps for users in the U.S. 2023, by weekly usage hours
- Premium Statistic Leading social apps in the U.S. 2023, by active user reach
- Basic Statistic Weekly notifications from social apps to U.S. Gen Z mobile users 2023
- Premium Statistic Social media sites frequently used for news U.S. 2020-2022
Advertising and marketing
5
- Premium Statistic Social media platforms used by marketers worldwide 2022
- Premium Statistic Social media platforms used by marketers worldwide 2022, by target group
- Premium Statistic Most important social media platforms for marketers worldwide 2022
- Premium Statistic Changes in spending on digital platforms by marketers worldwide 2023
- Premium Statistic Leading social media used by small businesses for advertising in the U.S. 2021
Further related statistics
10
- Snapchat usage frequency in the United States 2018, by gender
- Snapchat usage frequency in the United States 2018, by age group
- Snapchat usage reach in the United States 2018, by urbanity
- Reach of Snapchat in the Netherlands 2014-2016
- Snapchat usage frequency in Sweden 2020
- Level of awareness and usage of Snapchat in Germany in 2016
- DAU of Snapchat on iPads in Germany 2019
- MAU of Snapchat on iPads in Germany 2019-2020
- DAU of Snapchat on iPads in Ireland 2019
- MAU of Snapchat on iPads in Ireland 2019-2020
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Statistics
- Snapchat usage frequency in the United States 2018, by gender
- Snapchat usage frequency in the United States 2018, by age group
- Snapchat usage reach in the United States 2018, by urbanity
- Reach of Snapchat in the Netherlands 2014-2016
- Snapchat usage frequency in Sweden 2020
- Level of awareness and usage of Snapchat in Germany in 2016
- DAU of Snapchat on iPads in Germany 2019
- MAU of Snapchat on iPads in Germany 2019-2020
- DAU of Snapchat on iPads in Ireland 2019
- MAU of Snapchat on iPads in Ireland 2019-2020
Snap Inc.. (February 1, 2023). Annual sales and marketing expenditure of Snap from 2015 to 2022 (in million U.S. dollars) [Graph]. In Statista. Retrieved May 29, 2023, from https://www.statista.com/statistics/668082/annual-snap-marketing-spend/
Snap Inc.. "Annual sales and marketing expenditure of Snap from 2015 to 2022 (in million U.S. dollars)." Chart. February 1, 2023. Statista. Accessed May 29, 2023. https://www.statista.com/statistics/668082/annual-snap-marketing-spend/
Snap Inc.. (2023). Annual sales and marketing expenditure of Snap from 2015 to 2022 (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 29, 2023. https://www.statista.com/statistics/668082/annual-snap-marketing-spend/
Snap Inc.. "Annual Sales and Marketing Expenditure of Snap from 2015 to 2022 (in Million U.S. Dollars)." Statista, Statista Inc., 1 Feb 2023, https://www.statista.com/statistics/668082/annual-snap-marketing-spend/
Snap Inc., Annual sales and marketing expenditure of Snap from 2015 to 2022 (in million U.S. dollars) Statista, https://www.statista.com/statistics/668082/annual-snap-marketing-spend/ (last visited May 29, 2023)
Annual sales and marketing expenditure of Snap from 2015 to 2022 (in million U.S. dollars) [Graph], Snap Inc., February 1, 2023. [Online]. Available: https://www.statista.com/statistics/668082/annual-snap-marketing-spend/