This statistic presents the annual sales and marketing expenditure of Snap Inc. from 2015 to 2017. In the most recently reported year, the social app company spent 522.6 million U.S. dollars on sales and marketing, a 320 percent increase over the previous year.
- Internet›
- Social Media & User-Generated Content›
Snap sales and marketing spending 2015-2017
Annual sales and marketing expenditure of Snap from 2015 to 2017 (in million U.S. dollars)
This statistic presents the annual sales and marketing expenditure of Snap Inc. from 2015 to 2017. In the most recently reported year, the social app company spent 522.6 million U.S. dollars on sales and marketing, a 320 percent increase over the previous year.
Loading statistic...
| Annual spending in million U.S. dollars | |
|---|---|
| 2015 | 27.22% |
| 2016 | 124.37% |
| 2017 | 522.61% |
| Annual spending in million U.S. dollars | |
|---|---|
| 2015 | 27.22% |
| 2016 | 124.37% |
| 2017 | 522.61% |
About this statistic
Show source
Download
Settings
Share
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic presents the annual sales and marketing expenditure of Snap Inc. from 2015 to 2017. In the most recently reported year, the social app company spent 522.6 million U.S. dollars on sales and marketing, a 320 percent increase over the previous year.
Show more- Show sources information
- Show publisher information
- Release date
- February 2018
- Region
- Worldwide
- Survey time period
- 2015 to 2017
- Supplementary notes
- The company was originally named Snapchat Inc. upon its inception, but it was rebranded on September 24, 2016 as Snap Inc. in order to include the Spectacles product under a single company.
More information
- Region
- Worldwide
- Survey time period
- 2015 to 2017
- Supplementary notes
- The company was originally named Snapchat Inc. upon its inception, but it was rebranded on September 24, 2016 as Snap Inc. in order to include the Spectacles product under a single company.
Other interesting statistics
Reach of social media used by U.S. teens and young adults 2017
Most popular social media apps in the U.S. 2018, by audience
Daily active users of Snapchat 2014-2018
Preferred social networks of U.S. teens 2012-2018
+
+Global Snapchat teen usage penetration 2016
+
+U.S. Snapchat ad revenues 2015-2018, by segment
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax
(New York residents only).
Prices do not include sales tax
(New York residents only).
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Snapchat
- 131 page/s
- English
- pptx
- Detailed references
Everything On "Snapchat" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Snapchat"
- Snap. Inc.
The most important statistics
- Global annual revenue of Snap from 2015 to 2017 (in million U.S. dollars)Snap worldwide annual revenue 2015-2017
- Global annual revenue of Snap from 2015 to 2017, by region (in million U.S. dollars)Snap worldwide annual revenue 2015-2017, by region
- Global annual net loss of Snap from 2015 to 2017 (in million U.S. dollars)Snap worldwide net income 2015-2017
- Global revenue of Snap from 1st quarter 2015 to 3rd quarter 2018 (in million U.S. dollars)Snap worldwide quarterly revenue 2015-2018
- Global net loss of Snap from 1st quarter 2015 to 3rd quarter 2018 (in million U.S. dollars)Snap worldwide net income/loss 2015-2018, by quarter
- Projected global annual revenue of Snap from 2015 to 2027 (in million U.S. dollars)Snap worldwide annual revenue forecast 2015-2027
- Projected global annual expenses of Snap from 2015 to 2027 (in million U.S. dollars)Snap worldwide annual expenditure forecast 2015-2027
- Annual sales and marketing expenditure of Snap from 2015 to 2017 (in million U.S. dollars)Snap sales and marketing spending 2015-2017
- Usage
The most important statistics
- Estimated number of monthly active Snapchat users from 2013 to 2016 (in millions)Number of monthly active Snapchat users 2013-2016
- Number of daily active Snapchat users from 1st quarter 2014 to 3rd quarter 2018 (in millions)Daily active users of Snapchat 2014-2018
- Number of daily active Snapchat users from 1st quarter 2014 to 3rd quarter 2018, by region (in millions)Daily active users of Snapchat 2014-2018, by region
- Snap's average quarterly revenue per user from 1st quarter 2016 to 3rd quarter 2018 (in U.S. dollars)Snap quarterly ARPU 2016-2018
- Snap's average quarterly revenue per user from 1st quarter 2016 to 3rd quarter 2018, by region (in U.S. dollars)Snap quarterly ARPU 2016-2018, by region
- Months it took selected social apps and networks to reach 100 million monthly active users as of May 2015Time for social networks to reach 100 million MAU 2015
- Number of user data requests made to Snapchat from U.S. federal agencies and courts from 2nd half 2014 to 2nd half 2017Snapchat user data requests by U.S. federal authorities 2014-2017
- Benchmark
The most important statistics
- Media usage in an internet minute as of June 2018Media usage in an online minute 2018
- Most popular mobile social networking apps in the United States as of July 2018, by monthly users (in millions)Most popular social media apps in the U.S. 2018, by audience
- Most popular mobile apps in the United States as of December 2016, ranked by average unique monthly visitors (in millions)Leading mobile apps in the United States 2016, ranked by unique visitors
- Market reach of the most popular Apple iOS apps in the United States as of June 2018Leading iOS app reach in the United States 2016
- Market reach of the most popular Apple iOS apps worldwide as of June 2018Leading iOS app reach worldwide 2018
- Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2017Reach of social media used by U.S. teens and young adults 2017
- Most popular social networks of teenagers in the United States from fall 2012 to fall 2018Preferred social networks of U.S. teens 2012-2018
- Leading apps with the highest share of Millennial users in the United States as of June 2016U.S. Millennial app usage concentration 2016
- Demographics
The most important statistics
- Number of Snapchat users in the United States from 2017 to 2022 (in millions)U.S. number of Snapchat users 2017-2022
- Snapchat user penetration in the United States from 2017 to 2022U.S. Snapchat user penetration 2017-2022
- Snapchat usage penetration in the United States from 2014 to 2020, by age groupU.S. Snapchat user reach 2014-2020, by age group
- Snapchat usage penetration in the United States as of March 2017, by age groupSnapchat user reach in the United States 2017, by age group
- Percentage of U.S. internet users who use Snapchat as of January 2018, by age groupSnapchat usage reach in the United States 2018, by age group
- Percentage of U.S. internet users who use Snapchat as of January 2018, by genderSnapchat usage reach in the United States 2018, by gender
- Percentage of U.S. internet users who use Snapchat as of January 2018, by urbanitySnapchat usage reach in the United States 2018, by urbanity
- Percentage of U.S. internet users who use Snapchat as of January 2018, by annual household income (in U.S. dollars)Snapchat usage reach in the United States 2018, by annual household income
- Activities
The most important statistics
- Most popular activities of Snapchat users worldwide as of 3rd quarter 2015Snapchat: most popular user activities 2015
- Frequency of Snapchat use in the United States as of February 2018, by genderSnapchat usage frequency in the United States 2018, by gender
- Usage of selected social media apps during the planning of everyday activities according to users in the United States as of October 2015Social media usage during everyday activity planning by U.S. users 2015
- Usage of selected social media apps during the planning of everyday activities according to Millennial users in the United States as of October 2015Social media usage during everyday activity planning by U.S. Millennials 2015
- Online and mobile content which Snapchat users paid for in the past month as of 2nd quarter 2015Snapchat users: most popular types of paid online content 2015
- Social media platforms used by young adult mobile video viewers in the United States to view mobile video content as of June 2016U.S. mobile social media video platforms of young adults 2016
- Leading video platforms on which internet users in the United States have watched live streaming video in June and November 2016, by reachMost popular live streaming video platforms in the U.S. 2016, by reach
- Social media user preference of Snapchat Stories and Instagram stories in the United States as of August 2016, by age groupU.S. user preference of Instagram and Snapchat Stories 2016, by age group
- Advertising and marketing
The most important statistics
- Global annual revenue of Snap from 2015 to 2017 (in million U.S. dollars)Snap worldwide annual revenue 2015-2017
- Annual advertising expenditure of Snap from 2015 to 2017 (in million U.S. dollars)Snap advertising spending 2015-2017
- Net mobile advertising revenue in the United States from 2016 to 2019, by companyU.S. mobile ad revenue share 2016-2019, by company
- Snapchat advertising revenues in the United States from 2015 to 2018, by segmentU.S. Snapchat ad revenues 2015-2018, by segment
- Frequency with which Snapchat users in the United States engage with Snapchat ads as of March 2017, by formatU.S. Snapchat ad interaction rate 2017, by format
- Social media platforms used by B2C marketers in North America as of July 2017Usage of social media platforms for B2C content marketing in North America 2017
- Favorite social platforms to engage with brand content according to female social media users in the United States as of February 2016Top platforms to engage with brand content among U.S. women 2016
- Which Discover stories do you usually view on Snapchat?Most popular brands on Snapchat Discover according to U.S. youth Snapchat users 2016
Popular Related Keywords
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Share of U.S. cell phone users who use Snapchat in 2013, by age
- Share of U.S. cell phone users who use Snapchat in 2013, by income
- Share of U.S. cell phone users who use Snapchat in 2013, by gender
- Share of U.S. cell phone users who use Snapchat in 2013, by ethnicity
- Children's usage of Snapchat in Norway 2015, by age group and gender
- Latin America: Snapchat penetration in 2016, by gender
- Snapchat: usage among social media users in Spain 2015-2016
- Snapchat: distribution of global audiences 2018, by age and gender
- Share of U.S. consumers who use Snapchat to follow fashion brands/retailers 2017
- Daily/monthly use of Snapchat among teenagers in Flanders (Belgium) 2017, by feature
- VictoriaMilan: current and past usage in the United Kingdom (UK) 2017, by gender
- Passion: current and past usage in the UK June 2017, by marital status and duration
- Married Affair: current and past usage in the UK 2017, by usage of adult dating
- C-date: current and past usage in the UK 2017, by usage of adult dating
- Women who like to share life’s special moments via social media in the U.S. in 2014
Studies
- Snapchat
- Photo apps in the United Kingdom (UK)
- Snap Annual Report 2017
- Social Media Onderzoek 2017
- Mobile messenger apps
- Teens, Social Media & Technology 2018
- Social Media Use in 2018
- Social media advertising in the Netherlands
- Mobile social media usage in the United States
- Snaplytics Quarterly Report Q2 2017
- Social content sharing
- Social media usage in the Netherlands
- Social media usage in Denmark
- Social media usage in Belgium
- Social media usage in Sweden
Statistics on the topic
Free statistics
- Global annual revenue of Snap from 2015 to 2017 (in million U.S. dollars)
- Global annual revenue of Snap from 2015 to 2017, by region (in million U.S. dollars)
- Global annual net loss of Snap from 2015 to 2017 (in million U.S. dollars)
- Global revenue of Snap from 1st quarter 2015 to 3rd quarter 2018 (in million U.S. dollars)
- Global net loss of Snap from 1st quarter 2015 to 3rd quarter 2018 (in million U.S. dollars)
- Annual sales and marketing expenditure of Snap from 2015 to 2017 (in million U.S. dollars)
- Annual research and development expenditure of Snap from 2015 to 2017 (in million U.S. dollars)
- Compensation of Snap's leading executive officers from 2015 to 2017 (in million U.S. dollars)
- Estimated number of monthly active Snapchat users from 2013 to 2016 (in millions)
- Number of daily active Snapchat users from 1st quarter 2014 to 3rd quarter 2018 (in millions)
- Number of daily active Snapchat users from 1st quarter 2014 to 3rd quarter 2018, by region (in millions)
- Snap's average quarterly revenue per user from 1st quarter 2016 to 3rd quarter 2018 (in U.S. dollars)
- Snap's average quarterly revenue per user from 1st quarter 2016 to 3rd quarter 2018, by region (in U.S. dollars)
- Number of user data requests made to Snapchat from U.S. federal agencies and courts from 2nd half 2014 to 2nd half 2017
- Media usage in an internet minute as of June 2018
- Most popular mobile social networking apps in the United States as of July 2018, by monthly users (in millions)
- Most popular mobile apps in the United States as of December 2016, ranked by average unique monthly visitors (in millions)
- Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2017
- Most popular social networks of teenagers in the United States from fall 2012 to fall 2018
- Leading apps with the highest share of Millennial users in the United States as of June 2016
- Number of Snapchat users in the United States from 2017 to 2022 (in millions)
- Snapchat user penetration in the United States from 2017 to 2022
- Percentage of U.S. internet users who use Snapchat as of January 2018, by age group
- Percentage of U.S. internet users who use Snapchat as of January 2018, by gender
- Percentage of U.S. internet users who use Snapchat as of January 2018, by urbanity
- Percentage of U.S. internet users who use Snapchat as of January 2018, by annual household income (in U.S. dollars)
- Most popular activities of Snapchat users worldwide as of 3rd quarter 2015
- Frequency of Snapchat use in the United States as of February 2018, by gender
- Usage of selected social media apps during the planning of everyday activities according to users in the United States as of October 2015
- Usage of selected social media apps during the planning of everyday activities according to Millennial users in the United States as of October 2015
- Online and mobile content which Snapchat users paid for in the past month as of 2nd quarter 2015
- Social media platforms used by young adult mobile video viewers in the United States to view mobile video content as of June 2016
- Leading video platforms on which internet users in the United States have watched live streaming video in June and November 2016, by reach
- Annual advertising expenditure of Snap from 2015 to 2017 (in million U.S. dollars)
- Frequency with which Snapchat users in the United States engage with Snapchat ads as of March 2017, by format
- Favorite social platforms to engage with brand content according to female social media users in the United States as of February 2016
- Which Discover stories do you usually view on Snapchat?
Premium Statistics
- Projected global annual revenue of Snap from 2015 to 2027 (in million U.S. dollars)
- Projected global annual expenses of Snap from 2015 to 2027 (in million U.S. dollars)
- Leading social media billionaires as of March 2018, by net worth (in billion U.S. dollars)
- Months it took selected social apps and networks to reach 100 million monthly active users as of May 2015
- Market reach of the most popular Apple iOS apps in the United States as of June 2018
- Market reach of the most popular Apple iOS apps worldwide as of June 2018
- Most popular mobile messaging apps in the United States as of July 2018, by average session duration (in minutes)
- Snapchat usage penetration in the United States from 2014 to 2020, by age group
- Snapchat usage penetration in the United States as of March 2017, by age group
- Snapchat usage penetration among teenage internet users in selected countries as of 3rd quarter 2016
- Social media user preference of Snapchat Stories and Instagram stories in the United States as of August 2016, by age group
- Share of internet users in the United States who have watched or created live streaming video on social media as of November 2016, by age group
- Net mobile advertising revenue in the United States from 2016 to 2019, by company
- Snapchat advertising revenues in the United States from 2015 to 2018, by segment
- Social media platforms used by B2C marketers in North America as of July 2017
- Snapchat ad skipping penetration rate in the United States as of February 2017, by age
- Percentage of U.S. cell phone users who use Snapchat in October 2013, by age
- Percentage of U.S. cell phone users who used Snapchat in October 2013, by income
- Percentage of U.S. cell phone users who use Snapchat in October 2013, by gender
- Percentage of U.S. cell phone users who use Snapchat in October 2013, by ethnicity
- Share of children who used Snapchat in Norway in 2015, by age group and gender
- Snapchat usage penetration in Latin America in 2016, by gender
- Snapchat usage among social media users in Spain in 2015 and 2016
- Distribution of Snapchat users worldwide as of October 2018, by age and gender
- Do you use Snapchat to follow fashion brands and/or retailers?
- Daily and monthly use of Snapchat among teenagers in Flanders (Belgium) in 2017, by feature
- Share of individuals who are current or past users of VictoriaMilan in the United Kingdom (UK) in June 2017, by gender*
- Share of individuals who are current or past users of Passion in the United Kingdom (UK) in June 2017, by marital status and duration*
- Share of individuals who are current or past users of Married Affair in the United Kingdom (UK) in June 2017, by usage of adult dating*
- Share of individuals who are current or past users of C-date in the United Kingdom (UK) in June 2017, by usage of adult dating*
- Women: How much do you agree with the statement that you like to share life’s special moments via social media?
Statista Accounts: Access All Statistics. Starting from $588 / Year
Topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Please log in to access our additional functions
Register in seconds and access exclusive features.
Basic Account |
Instant Access
Premium Account | ||
|---|---|---|---|
Our servicesClick the question mark for further information | Free |
$49 per month* | |
| Basic statistics | |||
| Premium statistics | |||
|
Graph download
| |||
| Download PDF | |||
|
Excel download
| |||
| Register | Purchase now | ||
*Duration: 12 months, billed annually, single license
Yes, let me download!
...and make my research life easier.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.