This statistic presents the annual sales and marketing expenditure of Snap Inc. from 2015 to 2018. In the most recently reported year, the social app company spent 400.82 million U.S. dollars on sales and marketing.
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Snap sales and marketing spending 2015-2018
Annual sales and marketing expenditure of Snap from 2015 to 2018 (in million U.S. dollars)
This statistic presents the annual sales and marketing expenditure of Snap Inc. from 2015 to 2018. In the most recently reported year, the social app company spent 400.82 million U.S. dollars on sales and marketing.
Loading statistic...
| Annual spending in million U.S. dollars | |
|---|---|
| 2018 | 400.82% |
| 2017 | 522.61% |
| 2016 | 124.37% |
| 2015 | 27.22% |
| Annual spending in million U.S. dollars | |
|---|---|
| 2018 | 400.82% |
| 2017 | 522.61% |
| 2016 | 124.37% |
| 2015 | 27.22% |
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This statistic presents the annual sales and marketing expenditure of Snap Inc. from 2015 to 2018. In the most recently reported year, the social app company spent 400.82 million U.S. dollars on sales and marketing.
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- Release date
- February 2019
- Region
- Worldwide
- Survey time period
- 2015 to 2018
More information
- Region
- Worldwide
- Survey time period
- 2015 to 2018
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Statistics on "Snapchat"
- Snap. Inc.
The most important statistics
- Global annual revenue of Snap from 2015 to 2018 (in million U.S. dollars)Snap worldwide annual revenue 2015-2018
- Global annual revenue of Snap from 2016 to 2018, by region (in million U.S. dollars)Snap worldwide annual revenue 2016-2018, by region
- Global annual adjusted EBITDA of Snap from 2015 to 2018 (in million U.S. dollars)Snap worldwide EBITDA 2015-2018
- Global annual net loss of Snap from 2015 to 2018 (in million U.S. dollars)Snap worldwide net income 2015-2018
- Global revenue of Snap from 1st quarter 2015 to 4th quarter 2018 (in million U.S. dollars)Snap worldwide quarterly revenue 2015-2018
- Global net loss of Snap from 1st quarter 2015 to 4th quarter 2018 (in million U.S. dollars)Snap worldwide net income/loss 2015-2018, by quarter
- Annual sales and marketing expenditure of Snap from 2015 to 2018 (in million U.S. dollars)Snap sales and marketing spending 2015-2018
- Annual research and development expenditure of Snap from 2015 to 2018 (in million U.S. dollars)Snap research and development spending 2015-2018
- Usage
The most important statistics
- Number of Snapchat users worldwide from 2018 to 2022 (in millions)Snapchat: number of global users 2018-2022
- Number of daily active Snapchat users from 1st quarter 2014 to 4th quarter 2018 (in millions)Daily active users of Snapchat 2014-2018
- Number of daily active Snapchat users from 1st quarter 2014 to 4th quarter 2018, by region (in millions)Daily active users of Snapchat 2014-2018, by region
- Snap's average quarterly revenue per user from 1st quarter 2016 to 4th quarter 2018 (in U.S. dollars)Snap quarterly ARPU 2016-2018
- Snap's average quarterly revenue per user from 1st quarter 2016 to 4th quarter 2018, by region (in U.S. dollars)Snap quarterly ARPU 2016-2018, by region
- Months it took selected social apps and networks to reach 100 million monthly active users as of May 2015Time for social networks to reach 100 million MAU 2015
- Number of user data requests made to Snapchat from U.S. federal agencies and courts from 2nd half 2014 to 2nd half 2017Snapchat user data requests by U.S. federal authorities 2014-2017
- Benchmark
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- Media usage in an internet minute as of June 2018Media usage in an online minute 2018
- Most popular mobile social networking apps in the United States as of October 2018, by monthly users (in millions)Most popular social media apps in the U.S. 2018, by audience
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- Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2017Reach of social media used by U.S. teens and young adults 2017
- Most popular social networks of teenagers in the United States from fall 2012 to fall 2018Preferred social networks of U.S. teens 2012-2018
- Most popular mobile messaging apps in the United States as of October 2018, by average session duration (in minutes)Leading mobile messengers in the U.S. 2018, by session duration
- Most popular social networks in the United States as of October 2018, ranked by mobile-only audience (in millions)Most popular mobile-only social networks in the U.S. 2018
- Demographics
The most important statistics
- Leading countries based on number of Snapchat users as of January 2019 (in millions)Countries with the most Snapchat users as of October 2019
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- Number of Snapchat users in the United States from 2017 to 2022 (in millions)U.S. number of Snapchat users 2017-2022
- Snapchat user penetration in the United States from 2017 to 2022U.S. Snapchat user penetration 2017-2022
- Snapchat usage penetration in the United States from 2014 to 2020, by age groupU.S. Snapchat user reach 2014-2020, by age group
- Snapchat usage penetration in the United States as of March 2017, by age groupSnapchat user reach in the United States 2017, by age group
- Percentage of U.S. internet users who use Snapchat as of January 2018, by age groupSnapchat usage reach in the United States 2018, by age group
- Activities
The most important statistics
- Frequency of Snapchat use in the United States as of February 2018, by genderSnapchat usage frequency in the United States 2018, by gender
- Social media platforms used by young adult mobile video viewers in the United States to view mobile video content as of June 2016U.S. mobile social media video platforms of young adults 2016
- Leading video platforms on which internet users in the United States have watched live streaming video in June and November 2016, by reachMost popular live streaming video platforms in the U.S. 2016, by reach
- Social media user preference of Snapchat Stories and Instagram stories in the United States as of August 2016, by age groupU.S. user preference of Instagram and Snapchat Stories 2016, by age group
- Share of internet users in the United States who have watched or created live streaming video on social media as of November 2016, by age groupU.S. social media live streaming video usage 2016, by age group
- Advertising and marketing
The most important statistics
- Worldwide advertising revenue of Snapchat from 2016 to 2020 (in million U.S. dollars)Snapchat: global advertising revenue 2016-2020
- Worldwide advertising revenue of Snapchat from 2016 to 2020, by region (in million U.S. dollars)Global Snapchat advertising revenues 2016-2020, by region
- Global annual revenue of Snap from 2015 to 2018 (in million U.S. dollars)Snap worldwide annual revenue 2015-2018
- Annual advertising expenditure of Snap from 2015 to 2018 (in million U.S. dollars)Snap advertising spending 2015-2018
- Net mobile advertising revenue in the United States from 2016 to 2019, by companyU.S. mobile ad revenue share 2016-2019, by company
- Snapchat advertising revenues in the United States from 2015 to 2018, by segmentU.S. Snapchat ad revenues 2015-2018, by segment
- Frequency with which Snapchat users in the United States engage with Snapchat ads as of March 2017, by formatU.S. Snapchat ad interaction rate 2017, by format
- Social media platforms used by B2C marketers in North America as of July 2017Usage of social media platforms for B2C content marketing in North America 2017
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Statistics
- Share of U.S. cell phone users who use Snapchat in 2013, by gender
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- Social media usage in the Netherlands
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Statistics on the topic
Free statistics
- Global annual revenue of Snap from 2015 to 2018 (in million U.S. dollars)
- Global annual revenue of Snap from 2016 to 2018, by region (in million U.S. dollars)
- Global annual adjusted EBITDA of Snap from 2015 to 2018 (in million U.S. dollars)
- Global annual net loss of Snap from 2015 to 2018 (in million U.S. dollars)
- Global revenue of Snap from 1st quarter 2015 to 4th quarter 2018 (in million U.S. dollars)
- Global net loss of Snap from 1st quarter 2015 to 4th quarter 2018 (in million U.S. dollars)
- Annual sales and marketing expenditure of Snap from 2015 to 2018 (in million U.S. dollars)
- Annual research and development expenditure of Snap from 2015 to 2018 (in million U.S. dollars)
- Compensation of Snap's leading executive officers from 2015 to 2018 (in million U.S. dollars)
- Number of Snapchat users worldwide from 2018 to 2022 (in millions)
- Number of daily active Snapchat users from 1st quarter 2014 to 4th quarter 2018 (in millions)
- Number of daily active Snapchat users from 1st quarter 2014 to 4th quarter 2018, by region (in millions)
- Snap's average quarterly revenue per user from 1st quarter 2016 to 4th quarter 2018 (in U.S. dollars)
- Snap's average quarterly revenue per user from 1st quarter 2016 to 4th quarter 2018, by region (in U.S. dollars)
- Number of user data requests made to Snapchat from U.S. federal agencies and courts from 2nd half 2014 to 2nd half 2017
- Media usage in an internet minute as of June 2018
- Most popular mobile social networking apps in the United States as of October 2018, by monthly users (in millions)
- Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2017
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- Most popular social networks in the United States in October 2018, based on monthly active users (in millions)
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- Distribution of Snapchat users worldwide as of January 2019, by gender
- Number of Snapchat users in the United States from 2017 to 2022 (in millions)
- Snapchat user penetration in the United States from 2017 to 2022
- Percentage of U.S. internet users who use Snapchat as of January 2018, by age group
- Percentage of U.S. internet users who use Snapchat as of January 2018, by gender
- Percentage of U.S. internet users who use Snapchat as of January 2018, by urbanity
- Percentage of U.S. internet users who use Snapchat as of January 2018, by annual household income (in U.S. dollars)
- Frequency of Snapchat use in the United States as of February 2018, by gender
- Social media platforms used by young adult mobile video viewers in the United States to view mobile video content as of June 2016
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- Worldwide advertising revenue of Snapchat from 2016 to 2020 (in million U.S. dollars)
- Annual advertising expenditure of Snap from 2015 to 2018 (in million U.S. dollars)
- Frequency with which Snapchat users in the United States engage with Snapchat ads as of March 2017, by format
- Favorite social platforms to engage with brand content according to female social media users in the United States as of February 2016
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- Percentage of French aged between 16 and 25 years old using Instagram and Snapchat in 2018, distributed by age group
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- Share of Americans who used Snapchat regularly in 2018, by income
- Share of individuals who used Snapchat in Sweden from 2015 to 2017, by frequency
- Level of trust in Snapchat as a news source in the United States as of June 2017, by political affiliation
- Share of individuals who are current or past users of xMatch in the United Kingdom (UK) in June 2017, by usage of adult dating*
- Share of individuals who are current or past users of VictoriaMilan in the United Kingdom (UK) in June 2017, by age group*
- Share of individuals who are current or past users of Passion in the United Kingdom (UK) in June 2017, by marital status*
- Share of individuals who are current or past users of Gleeden in the United Kingdom (UK) in June 2017, by usage of dating site and app*
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