Snap sales and marketing spending 2015-2018
Annual sales and marketing expenditure of Snap from 2015 to 2018 (in million U.S. dollars)
by J. Clement,
last edited
Apr 18, 2019
This statistic presents the annual sales and marketing expenditure of Snap Inc. from 2015 to 2018. In the most recently reported year, the social app company spent 400.82 million U.S. dollars on sales and marketing.
Annual sales and marketing expenditure of Snap from 2015 to 2018 (in million U.S. dollars)
Loading statistic...
| Annual spending in million U.S. dollars | |
|---|---|
| 2018 | 400.82 |
| 2017 | 522.61 |
| 2016 | 124.37 |
| 2015 | 27.22 |
| Annual spending in million U.S. dollars | |
|---|---|
| 2018 | 400.82 |
| 2017 | 522.61 |
| 2016 | 124.37 |
| 2015 | 27.22 |
Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Register now
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by J. Clement,
last edited
Apr 18, 2019
This statistic presents the annual sales and marketing expenditure of Snap Inc. from 2015 to 2018. In the most recently reported year, the social app company spent 400.82 million U.S. dollars on sales and marketing.
- Show sources information
- Show publisher information
- Release date
- February 2019
- Region
- Worldwide
- Survey time period
- 2015 to 2018
Source
- Show sources information
- Show publisher information
- Release date
- February 2019
More information
- Region
- Worldwide
- Survey time period
- 2015 to 2018
Other statistics on the topic
Snapchat
+Social Media & User-Generated Content
Reach of social media used by U.S. teens and young adults 2019
Mobile Internet & Apps
Most popular social media apps in the U.S. 2019, by audience
Social Media & User-Generated Content
Daily active users of Snapchat 2014-2019
Social Media & User-Generated Content
Favorite social networks of U.S. teens 2012-2019
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Snapchat
- 119 page/s
- English
- pptx
- Detailed references
Everything On "Snapchat" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "Snapchat"
- Snap. Inc.
The most important statistics
- Global annual revenue of Snap from 2015 to 2018 (in million U.S. dollars)Snap worldwide annual revenue 2015-2018
- Global annual revenue of Snap from 2016 to 2018, by region (in million U.S. dollars)Snap worldwide annual revenue 2016-2018, by region
- Global annual adjusted EBITDA of Snap from 2015 to 2018 (in million U.S. dollars)Snap worldwide EBITDA 2015-2018
- Global annual net loss of Snap from 2015 to 2018 (in million U.S. dollars)Snap worldwide net income 2015-2018
- Global revenue of Snap from 1st quarter 2015 to 2nd quarter 2019 (in million U.S. dollars)Snap worldwide quarterly revenue 2015-2019
- Global net loss of Snap from 1st quarter 2015 to 2nd quarter 2019 (in million U.S. dollars)Snap worldwide net income/loss 2015-2019, by quarter
- Annual sales and marketing expenditure of Snap from 2015 to 2018 (in million U.S. dollars)Snap sales and marketing spending 2015-2018
- Annual research and development expenditure of Snap from 2015 to 2018 (in million U.S. dollars)Snap research and development spending 2015-2018
- Usage
The most important statistics
- Number of Snapchat users worldwide from 2018 to 2022 (in millions)Snapchat: number of global users 2018-2022
- Number of daily active Snapchat users from 1st quarter 2014 to 2nd quarter 2019 (in millions)Daily active users of Snapchat 2014-2019
- Number of daily active Snapchat users from 1st quarter 2014 to 2nd quarter 2019, by region (in millions)Daily active users of Snapchat 2014-2019, by region
- Snap's average quarterly revenue per user from 1st quarter 2016 to 2nd quarter 2019 (in U.S. dollars)Snap quarterly ARPU 2016-2019
- Snap's average quarterly revenue per user from 1st quarter 2016 to 2nd quarter 2019, by region (in U.S. dollars)Snap quarterly ARPU 2016-2019, by region
- Months it took selected social apps and networks to reach 100 million monthly active users as of May 2015Time for social networks to reach 100 million MAU 2015
- Number of user data requests made to Snapchat from U.S. federal agencies and courts from 2nd half 2014 to 2nd half 2018Snapchat user data requests by U.S. federal authorities 2014-2018
- Benchmark
The most important statistics
- Media usage in an internet minute as of March 2019Media usage in an online minute 2019
- Most popular mobile social networking apps in the United States as of June 2019, by monthly users (in millions)Most popular social media apps in the U.S. 2019, by audience
- Market reach of the most popular iOS apps in the United States as of September 2019Leading iOS app reach in the United States 2019
- Market reach of the most popular iOS apps worldwide as of September 2019Leading iOS app reach worldwide 2019
- Reach of leading social networking sites used by teenage and young adult online users in the United States as of 3rd quarter 2019Reach of social media used by U.S. teens and young adults 2019
- Most popular social networks of teenagers in the United States from fall 2012 to spring 2019Favorite social networks of U.S. teens 2012-2019
- Most popular mobile messaging apps in the United States as of June 2019, by average session duration (in minutes)Leading mobile messengers in the U.S. 2019, by session duration
- Most popular social networks in the United States in October 2018, ranked by mobile-only audience (in millions)Most popular mobile-only social networks in the U.S. 2018
- Demographics
The most important statistics
- Leading countries based on number of Snapchat users as of July 2019 (in millions)Countries with the most Snapchat users 2019
- Distribution of Snapchat users worldwide as of July 2019, by genderSnapchat: distribution of global audiences 2019, by gender
- Distribution of Snapchat users worldwide as of July 2019, by age and genderSnapchat: distribution of global audiences 2019, by age and gender
- Number of Snapchat users in the United States from 2017 to 2023 (in millions)U.S. number of Snapchat users 2017-2023
- Snapchat user penetration in the United States from 2017 to 2023U.S. Snapchat user penetration 2017-2023
- Snapchat usage penetration in the United States from 2014 to 2020, by age groupU.S. Snapchat user reach 2014-2020, by age group
- Distribution of Snapchat users in the United States as of July 2019, by age group and genderSnapchat user ratio in the U.S. 2019, by age group & gender
- Percentage of U.S. internet users who use Snapchat as of 3rd quarter 2019, by age groupSnapchat usage penetration in the United States 2019, by age group
- Activities
The most important statistics
- Social media activities on select social networks by social media users in the United States in February 2019U.S. social media activities 2019, by platform
- Frequency of Snapchat use in the United States as of February 2018, by genderSnapchat usage frequency in the United States 2018, by gender
- Social media platforms used by young adult mobile video viewers in the United States to view mobile video content as of June 2016U.S. mobile social media video platforms of young adults 2016
- Leading video platforms on which internet users in the United States have watched live streaming video in June and November 2016, by reachMost popular live streaming video platforms in the U.S. 2016, by reach
- Social media user preference of Snapchat Stories and Instagram stories in the United States as of August 2016, by age groupU.S. user preference of Instagram and Snapchat Stories 2016, by age group
- Share of internet users in the United States who have watched or created live streaming video on social media as of November 2016, by age groupU.S. social media live streaming video usage 2016, by age group
- Advertising and marketing
The most important statistics
- Worldwide advertising revenue of Snapchat from 2016 to 2020 (in million U.S. dollars)Snapchat: global advertising revenue 2016-2020
- Worldwide advertising revenue of Snapchat from 2016 to 2020, by region (in million U.S. dollars)Global Snapchat advertising revenues 2016-2020, by region
- Global annual revenue of Snap from 2015 to 2018 (in million U.S. dollars)Snap worldwide annual revenue 2015-2018
- Annual advertising expenditure of Snap from 2015 to 2018 (in million U.S. dollars)Snap advertising spending 2015-2018
- Distribution of net digital ad revenue in the United States from 2016 to 2020, by companyDigital ad revenue share in the U.S. 2016-2020, by company
- Frequency with which Snapchat users in the United States engage with Snapchat ads as of March 2017, by formatU.S. Snapchat ad interaction rate 2017, by format
- Social media platforms used by B2C marketers in North America as of July 2017Usage of social media platforms for B2C content marketing in North America 2017
- Favorite social platforms to engage with brand content according to female social media users in the United States as of February 2016Top platforms to engage with brand content among U.S. women 2016
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Share of U.S. cell phone users who use Snapchat in 2013, by income
- Share of U.S. cell phone users who use Snapchat in 2013, by ethnicity
- Share of U.S. cell phone users who use Snapchat in 2013, by age
- Latin America: LinkedIn penetration in 2016, by age
- Children's usage of Snapchat in Norway 2015, by age group and gender
- Importance of Snapchat to its users in the United Kingdom (UK) 2014
- Level of awareness and usage of Snapchat in Germany in 2016
- Daily Snapchat users in Denmark 2015, by age group
- Latin America: Snapchat user share 2018, by gender
- Share of U.S. consumers who use Snapchat to follow fashion brands/retailers 2017
- Number of Snapchat followers of brands from the Netherlands 2016
- Saucy Dates: current and past usage in the United Kingdom (UK) June 2017
- Marital Affair: current and past usage in the United Kingdom (UK) 2017, by gender
- F-Buddy: current and past usage in the United Kingdom (UK) 2017, by gender
- OKCupid: current & past usage UK 2017, by marital status and contentment
Studies
- Snapchat
- Social media in the Netherlands
- Social media in Belgium
- Photo apps in the United Kingdom (UK)
- Snap Annual Report 2018
- Mobile social media usage in the United States
- Snap Annual Report 2017
- Mobile messenger apps
- Social content sharing
- Social media usage in the Nordics
- Social media usage in Latin America
- Social media advertising in the Netherlands
- Teens, Social Media & Technology 2018
- Social Media Use in 2018
- Social media usage in Sweden
Statistics on "Snapchat - Snap. Inc."
- Snap worldwide annual revenue 2015-2018
- Snap worldwide annual revenue 2016-2018, by region
- Snap worldwide EBITDA 2015-2018
- Snap worldwide net income 2015-2018
- Snap worldwide quarterly revenue 2015-2019
- Snap worldwide net income/loss 2015-2019, by quarter
- Snap sales and marketing spending 2015-2018
- Snap research and development spending 2015-2018
- Most highly compensated executive officers of Snap 2015-2018
- Net worth of the richest social media entrepreneurs 2019
Statistics on "Snapchat - Usage"
- Snapchat: number of global users 2018-2022
- Daily active users of Snapchat 2014-2019
- Daily active users of Snapchat 2014-2019, by region
- Snap quarterly ARPU 2016-2019
- Snap quarterly ARPU 2016-2019, by region
- Time for social networks to reach 100 million MAU 2015
- Snapchat user data requests by U.S. federal authorities 2014-2018
Statistics on "Snapchat - Benchmark"
- Media usage in an online minute 2019
- Most popular social media apps in the U.S. 2019, by audience
- Leading iOS app reach in the United States 2019
- Leading iOS app reach worldwide 2019
- Reach of social media used by U.S. teens and young adults 2019
- Favorite social networks of U.S. teens 2012-2019
- Leading mobile messengers in the U.S. 2019, by session duration
- Most popular mobile-only social networks in the U.S. 2018
- Leading social networks in the U.S. 2018, by MAU
Statistics on "Snapchat - Demographics"
- Countries with the most Snapchat users 2019
- Snapchat: distribution of global audiences 2019, by gender
- Snapchat: distribution of global audiences 2019, by age and gender
- U.S. number of Snapchat users 2017-2023
- U.S. Snapchat user penetration 2017-2023
- U.S. Snapchat user reach 2014-2020, by age group
- Snapchat user ratio in the U.S. 2019, by age group & gender
- Snapchat usage penetration in the United States 2019, by age group
- Snapchat usage penetration in the United States 2019, by gender
- Snapchat usage reach in the United States 2018, by urbanity
- Snapchat usage reach in the United States 2018, by annual household income
Statistics on "Snapchat - Activities"
- U.S. social media activities 2019, by platform
- Snapchat usage frequency in the United States 2018, by gender
- U.S. mobile social media video platforms of young adults 2016
- Most popular live streaming video platforms in the U.S. 2016, by reach
- U.S. user preference of Instagram and Snapchat Stories 2016, by age group
- U.S. social media live streaming video usage 2016, by age group
Statistics on "Snapchat - Advertising and marketing"
- Snapchat: global advertising revenue 2016-2020
- Global Snapchat advertising revenues 2016-2020, by region
- Snap worldwide annual revenue 2015-2018
- Snap advertising spending 2015-2018
- Digital ad revenue share in the U.S. 2016-2020, by company
- U.S. Snapchat ad interaction rate 2017, by format
- Usage of social media platforms for B2C content marketing in North America 2017
- Top platforms to engage with brand content among U.S. women 2016
- Most popular brands on Snapchat Discover according to U.S. youth Snapchat users 2016
- Snapchat ad skipping in the U.S. 2017
Further related statistics
- Share of U.S. cell phone users who use Snapchat in 2013, by income
- Share of U.S. cell phone users who use Snapchat in 2013, by ethnicity
- Share of U.S. cell phone users who use Snapchat in 2013, by age
- Latin America: LinkedIn penetration in 2016, by age
- Children's usage of Snapchat in Norway 2015, by age group and gender
- Importance of Snapchat to its users in the United Kingdom (UK) 2014
- Level of awareness and usage of Snapchat in Germany in 2016
- Daily Snapchat users in Denmark 2015, by age group
- Latin America: Snapchat user share 2018, by gender
- Share of U.S. consumers who use Snapchat to follow fashion brands/retailers 2017
- Number of Snapchat followers of brands from the Netherlands 2016
- Saucy Dates: current and past usage in the United Kingdom (UK) June 2017
- Marital Affair: current and past usage in the United Kingdom (UK) 2017, by gender
- F-Buddy: current and past usage in the United Kingdom (UK) 2017, by gender
- OKCupid: current & past usage UK 2017, by marital status and contentment
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Please log in to access our additional functions
Register in seconds and access exclusive features.
Basic Account
|
Instant Access
Premium Account
| ||
|---|---|---|---|
Our services
Click the question mark for further information | Free |
$49 per month*
| |
| Basic statistics | |||
| Premium statistics | |||
|
Graph download
| |||
| Download PDF | |||
|
Excel download
| |||
| Register | Purchase now | ||
*Duration: 12 months, billed annually, single license
Yes, let me download!
...and make my research life easier.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.