Italy not at World Cup 2018
As Italy is generally a very prominent country for football and even part of the Big Five, which are the biggest football league market countries (England, Germany, Spain, Italy and France), it came as a surprise to many when Italy did not qualify for the World Cup 2018. Italy’s most attended match in 2018 was a 1:1 draw versus England on March 27th at Wembley with a total of 82,598 attendees.
Coca-Cola and Adidas most prominent World Cup sponsors in Italy
In a survey taken prior to the World Cup among internet users, 71 percent stated being aware of Coca-Cola as a World Cup sponsor, a third was aware of Hyundai and only one percent realized that Mengniu was a sponsor. The preferred device to watch the World Cup in Italy is the television with 61 percent of Italians watching it on TV, 12 percent watching on the internet and only five percent watching on mobile phone, tablet or listening on the radio.