Favorite brands of ice cream in family size packages Germany 2016-2019

The statistic presents the favorite brands of ice cream in family size packages of German consumers from 2016 to 2019. Own label brands were the most popular ice cream brands in Germany. In 2019, roughly 15 percent of the respondents reported that they preferred Langnese.

Favorite brands of ice cream in family size packages* in Germany from 2016 to 2019

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Release date

November 2019

More information

Region

Germany

Survey time period

2016 to 2019

Age group

14 years and older

Method of interview

Face-to-face interview

Supplementary notes

The sample was derived from the the German speaking population older than 14 years in Germany.

Information about the sample size:

2016: 23,102 respondents, projected to 69.56 million people
2017: 23,106 respondents, projected to 70.09 million people
2018: 23,086 respondents, projected to 70.45 million people
2019: 23,120 respondents, projected to 70.60 million people The figures were published in the following studies:
2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020.

Further information abouth the method is accessible here (German).

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