Influencer marketing: opinion on transparency in the UK 2018

This statistic shows the results of a survey on the opinion of consumers regarding the transparency of influencer marketing in the United Kingdom (UK) in 2018. The survey found that 61 percent of UK consumers felt that brands were not transparent enough about their use of influencer marketing. An even greater share of consumers believed that they should be informed if people are being paid to promote products, at 81 percent.

Share of respondents that agreed with the following statements regarding the transparency of influencer marketing in the United Kingdom (UK) in 2018

Characteristic	Share of respondents
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Release date

February 2018

More information

Region

United Kingdom

Survey time period

January 30 to February 2, 2018

Number of respondents

2,015*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* The source adds the following information: "[...] quotas were placed on age, gender and region to ensure an accurate representation of the UK public demographic."

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

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