This statistic shows the results of a survey on the opinion of consumers regarding the transparency of influencer marketing in the United Kingdom (UK) in 2018. The survey found that 61 percent of UK consumers felt that brands were not transparent enough about their use of influencer marketing. An even greater share of consumers believed that they should be informed if people are being paid to promote products, at 81 percent.
Share of respondents that agreed with the following statements regarding the transparency of influencer marketing in the United Kingdom (UK) in 2018
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Prizeology. (February 13, 2018). Share of respondents that agreed with the following statements regarding the transparency of influencer marketing in the United Kingdom (UK) in 2018 [Graph]. In Statista. Retrieved May 20, 2022, from https://www.statista.com/statistics/807161/influencer-marketing-opinion-on-transparency-united-kingdom-uk/
Prizeology. "Share of respondents that agreed with the following statements regarding the transparency of influencer marketing in the United Kingdom (UK) in 2018." Chart. February 13, 2018. Statista. Accessed May 20, 2022. https://www.statista.com/statistics/807161/influencer-marketing-opinion-on-transparency-united-kingdom-uk/
Prizeology. (2018). Share of respondents that agreed with the following statements regarding the transparency of influencer marketing in the United Kingdom (UK) in 2018. Statista. Statista Inc.. Accessed: May 20, 2022. https://www.statista.com/statistics/807161/influencer-marketing-opinion-on-transparency-united-kingdom-uk/
Prizeology. "Share of Respondents That Agreed with The following Statements regarding The Transparency of Influencer Marketing in The United Kingdom (Uk) in 2018." Statista, Statista Inc., 13 Feb 2018, https://www.statista.com/statistics/807161/influencer-marketing-opinion-on-transparency-united-kingdom-uk/
Prizeology, Share of respondents that agreed with the following statements regarding the transparency of influencer marketing in the United Kingdom (UK) in 2018 Statista, https://www.statista.com/statistics/807161/influencer-marketing-opinion-on-transparency-united-kingdom-uk/ (last visited May 20, 2022)