This statistic shows the results of a survey on the opinion of consumers regarding the transparency of influencer marketing in the United Kingdom (UK) in 2018. The survey found that 61 percent of UK consumers felt that brands were not transparent enough about their use of influencer marketing. An even greater share of consumers believed that they should be informed if people are being paid to promote products, at 81 percent.
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Consumer opinion on the transparency of influencer marketing in the UK 2018
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Share of respondents that agreed with the following statements regarding the transparency of influencer marketing in the United Kingdom (UK) in 2018
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This statistic shows the results of a survey on the opinion of consumers regarding the transparency of influencer marketing in the United Kingdom (UK) in 2018. The survey found that 61 percent of UK consumers felt that brands were not transparent enough about their use of influencer marketing. An even greater share of consumers believed that they should be informed if people are being paid to promote products, at 81 percent.
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This statistic shows the results of a survey on the opinion of consumers regarding the transparency of influencer marketing in the United Kingdom (UK) in 2018. The survey found that 61 percent of UK consumers felt that brands were not transparent enough about their use of influencer marketing. An even greater share of consumers believed that they should be informed if people are being paid to promote products, at 81 percent.
Show more- Show sources information
- Show publisher information
- Release date
- February 2018
- Region
- United Kingdom
- Survey time period
- January 30 to February 2, 2018
- Number of respondents
- 2,015*
- Age group
- 18 years and older
- Method of interview
- Online survey
- Supplementary notes
-
* The source adds the following information: "[...] quotas were placed on age, gender and region to ensure an accurate representation of the UK public demographic."
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
More information
- Region
- United Kingdom
- Survey time period
- January 30 to February 2, 2018
- Number of respondents
- 2,015*
- Age group
- 18 years and older
- Method of interview
- Online survey
- Supplementary notes
-
* The source adds the following information: "[...] quotas were placed on age, gender and region to ensure an accurate representation of the UK public demographic."
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
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Influencer marketing in the United Kingdom (UK)
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Statistics on "Influencer marketing in the United Kingdom (UK)"
- Overview
The most important statistics
- Social media advertising spending in the United Kingdom (UK) from 2011 to 2017 (in billion GBP)Social media advertising spending in the UK 2011-2017
- Planned budget for influencer marketing in the United Kingdom (UK) in 2018Planned influencer marketing spending in the United Kingdom (UK) 2018
- Amount that marketers were willing to spend per influencer social media post in the United Kingdom (UK) in 2017, by platform (in 1,000 GBP)Maximum spend per influencer social media post in the UK 2017, by platform
- How much of your overall budget is currently spent on influencer/celebrity marketing?Budget share for influencer and celebrity marketing in the United Kingdom (UK) 2016
- Leading ten UK influencers on Instagram in the United Kingdom (UK) as of April 2018, ranked by number of followers (in millions)Leading influencers on Instagram in the United Kingdom (UK) 2018, by followers
- Most-followed influencers
The most important statistics
- Most-followed United Kingdom (UK) fashion and beauty influencers on Instagram as of 2018 (in 1,000)UK fashion and beauty influencers with the most Instagram followers 2018
- Most-followed United Kingdom (UK) food-related influencers on Instagram as of 2018 (in 1,000)UK food influencers with the most Instagram followers 2018
- Most-followed United Kingdom (UK) travel influencers on Instagram as of 2018 (in 1,000)UK travel influencers with the most Instagram followers 2018
- Most-followed United Kingdom (UK) musicians and bands on Instagram as of 2018 (in millions)UK musicians and bands with the most Instagram followers 2018
- Most-followed United Kingdom (UK) athletes on Instagram as of 2018 (in millions)UK athletes with the most Instagram followers 2018
- Consumer attitude
The most important statistics
- Consumer attitude towards influencer marketing in the United Kingdom (UK) in 2018Consumer opinion on influencer marketing in the United Kingdom (UK) 2018
- Attitude of millennial consumers towards influencer marketing in the United Kingdom (UK) in 2018Attitude of millennials towards influencer marketing in the United Kingdom (UK) 2018
- Share of respondents that agreed with the following statements on their awareness of influencer marketing in the United Kingdom (UK) in 2018Consumer awareness of influencer marketing in the UK 2018
- Share of respondents that agreed with the following statements regarding the transparency of influencer marketing in the United Kingdom (UK) in 2018Consumer opinion on the transparency of influencer marketing in the UK 2018
- Marketer attitude
The most important statistics
- Share of marketers that agreed with the following statements about working with influencers in the United Kingdom (UK) in 2017Opinion of marketers on working with influencers in the UK 2017
- Share of marketers that agreed with the following statements about influencer marketing spend in the United Kingdom (UK) in 2017Opinion of marketers on influencer marketing spending in the UK 2017
- Thinking about upcoming endorsement work you have planned, which types of celebrities would be the most relevant to your particular strategy?Relevant celebrities for marketing strategies in the United Kingdom (UK) 2016
- What roles do celebrities currently play in your marketing strategies?Role of celebrities in marketing strategies in the United Kingdom (UK) 2016
- How effective are celebrities as part of the following marketing strategies?Effectiveness of celebrity marketing in the United Kingdom (UK) 2016
- How do you measure the success of campaigns where celebrities have been used as part of the strategy?Metrics for measuring celebrity marketing success in the United Kingdom (UK) 2016
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- Adpick's online influencer number South Korea 2013-2017
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- Ranking of brands by engagement rate with Instagram influencer posts in the UK 2018
- Adpick's online influencer gender distribution South Korea 2017
- Brand sponsored posts on Instagram in the United Kingdom (UK) H1 2018, by category
- Brand activation marketing spend in the U.S. 2015, by type
- Engagement rate with influencer Instagram posts in the UK H1 2018, by type
- Adpick's online influencer income distribution South Korea 2017
- Share of sponsored articles containing selected topics in Sweden October 2017
- Italy: leading beauty influencers on Instagram 2018
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Statistics on the topic
Free statistics
Premium Statistics
- Social media advertising spending in the United Kingdom (UK) from 2011 to 2017 (in billion GBP)
- Planned budget for influencer marketing in the United Kingdom (UK) in 2018
- Amount that marketers were willing to spend per influencer social media post in the United Kingdom (UK) in 2017, by platform (in 1,000 GBP)
- How much of your overall budget is currently spent on influencer/celebrity marketing?
- Leading ten UK influencers on Instagram in the United Kingdom (UK) as of April 2018, ranked by number of followers (in millions)
- Most-followed United Kingdom (UK) fashion and beauty influencers on Instagram as of 2018 (in 1,000)
- Most-followed United Kingdom (UK) food-related influencers on Instagram as of 2018 (in 1,000)
- Most-followed United Kingdom (UK) travel influencers on Instagram as of 2018 (in 1,000)
- Most-followed United Kingdom (UK) musicians and bands on Instagram as of 2018 (in millions)
- Most-followed United Kingdom (UK) athletes on Instagram as of 2018 (in millions)
- Consumer attitude towards influencer marketing in the United Kingdom (UK) in 2018
- Attitude of millennial consumers towards influencer marketing in the United Kingdom (UK) in 2018
- Share of respondents that agreed with the following statements on their awareness of influencer marketing in the United Kingdom (UK) in 2018
- Share of respondents that agreed with the following statements regarding the transparency of influencer marketing in the United Kingdom (UK) in 2018
- Share of marketers that agreed with the following statements about working with influencers in the United Kingdom (UK) in 2017
- Share of marketers that agreed with the following statements about influencer marketing spend in the United Kingdom (UK) in 2017
- Thinking about upcoming endorsement work you have planned, which types of celebrities would be the most relevant to your particular strategy?
- What roles do celebrities currently play in your marketing strategies?
- How effective are celebrities as part of the following marketing strategies?
- How do you measure the success of campaigns where celebrities have been used as part of the strategy?
- Average engagement rate with sponsored posts on Instagram compared to organic content in the United Kingdom (UK) in the 1st half of 2018, by sector
- Leading categories of sponsored online video content on Facebook in the United Kingdom (UK) as of 2nd quarter 2017, by genre (in million GBP)
- Accumulated number of influencers enrolled on Adpick marketing platform in South Korea from 2013 to 2017 (in 1,000s)
- Age group distribution of the active influencers on Adpick marketing platform in South Korea in 2017
- Brands ranked by engagement rate on Instagram influencer collaborations in the United Kingdom (UK) in the 1st half of 2018
- Gender distribution of the active influencers on Adpick's platform in South Korea in 2017
- Share of brand sponsored posts on Instagram in the United Kingdom (UK) in the 1st half of 2018, by category
- Brand activation marketing spending in the United States in 2015, by type (in billion U.S. dollars)
- Engagement rate of influencer posts on Instagram in the United Kingdom (UK) in the 1st half of 2018, by type
- Annual income distribution of the influencers who earned from marketing activities on Adpick platform in South Korea in 2017
- Share of sponsored articles containing the following topics in Sweden in October 2017
- Engagement per post of leading Instagram influencers* in the beauty industry in Italy as of 2018 (in 1,000s)
- Share of users watching ads during video streaming in Italy in 2018, by user's gender and type of ads
- What are the most important characteristics of an appealing sponsored movie online?
- Value of the branded entertainment market in Italy from 2014 to 2018 (in million euros)
- Amount of spam received after Canada's Anti Spam Legislation (CASL) introduction according to consumers in Canada as of August 2015
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- How would you rate the prices of German brands in China?
- How often do you use the internet for personal reasons?
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