This statistic shows the results of a survey on the opinion of consumers regarding the transparency of influencer marketing in the United Kingdom (UK) in 2018. The survey found that 61 percent of UK consumers felt that brands were not transparent enough about their use of influencer marketing. An even greater share of consumers believed that they should be informed if people are being paid to promote products, at 81 percent.
Share of respondents that agreed with the following statements regarding the transparency of influencer marketing in the United Kingdom (UK) in 2018
* The source adds the following information: "[...] quotas were placed on age, gender and region to ensure an accurate representation of the UK public demographic."
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
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Prizeology. (February 13, 2018). Share of respondents that agreed with the following statements regarding the transparency of influencer marketing in the United Kingdom (UK) in 2018 [Graph]. In Statista. Retrieved May 20, 2022, from https://www.statista.com/statistics/807161/influencer-marketing-opinion-on-transparency-united-kingdom-uk/
Prizeology. "Share of respondents that agreed with the following statements regarding the transparency of influencer marketing in the United Kingdom (UK) in 2018." Chart. February 13, 2018. Statista. Accessed May 20, 2022. https://www.statista.com/statistics/807161/influencer-marketing-opinion-on-transparency-united-kingdom-uk/
Prizeology. (2018). Share of respondents that agreed with the following statements regarding the transparency of influencer marketing in the United Kingdom (UK) in 2018. Statista. Statista Inc.. Accessed: May 20, 2022. https://www.statista.com/statistics/807161/influencer-marketing-opinion-on-transparency-united-kingdom-uk/
Prizeology. "Share of Respondents That Agreed with The following Statements regarding The Transparency of Influencer Marketing in The United Kingdom (Uk) in 2018." Statista, Statista Inc., 13 Feb 2018, https://www.statista.com/statistics/807161/influencer-marketing-opinion-on-transparency-united-kingdom-uk/
Prizeology, Share of respondents that agreed with the following statements regarding the transparency of influencer marketing in the United Kingdom (UK) in 2018 Statista, https://www.statista.com/statistics/807161/influencer-marketing-opinion-on-transparency-united-kingdom-uk/ (last visited May 20, 2022)
