This statistic displays the results of a survey on the operational models used for programmatic advertising by publishers in Central and Eastern Europe in 2016. The survey found that 11 percent of Central and Eastern European publishers outsourced their programmatic advertising operations to an SSP.
Programmatic advertising operational models used by publishers in Central and Eastern Europe in 2016*
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IAB Europe. (October 13, 2016). Programmatic advertising operational models used by publishers in Central and Eastern Europe in 2016* [Graph]. In Statista. Retrieved April 29, 2024, from https://www.statista.com/statistics/696273/programmatic-publisher-operational-models-in-central-and-eastern-europe/
IAB Europe. "Programmatic advertising operational models used by publishers in Central and Eastern Europe in 2016*." Chart. October 13, 2016. Statista. Accessed April 29, 2024. https://www.statista.com/statistics/696273/programmatic-publisher-operational-models-in-central-and-eastern-europe/
IAB Europe. (2016). Programmatic advertising operational models used by publishers in Central and Eastern Europe in 2016*. Statista. Statista Inc.. Accessed: April 29, 2024. https://www.statista.com/statistics/696273/programmatic-publisher-operational-models-in-central-and-eastern-europe/
IAB Europe. "Programmatic Advertising Operational Models Used by Publishers in Central and Eastern Europe in 2016*." Statista, Statista Inc., 13 Oct 2016, https://www.statista.com/statistics/696273/programmatic-publisher-operational-models-in-central-and-eastern-europe/
IAB Europe, Programmatic advertising operational models used by publishers in Central and Eastern Europe in 2016* Statista, https://www.statista.com/statistics/696273/programmatic-publisher-operational-models-in-central-and-eastern-europe/ (last visited April 29, 2024)
Programmatic advertising operational models used by publishers in Central and Eastern Europe in 2016* [Graph], IAB Europe, October 13, 2016. [Online]. Available: https://www.statista.com/statistics/696273/programmatic-publisher-operational-models-in-central-and-eastern-europe/