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Programmatic advertising strategy of publishers in Central and Eastern Europe 2016

This statistic displays the results of a survey on the operational models used for programmatic advertising by publishers in Central and Eastern Europe in 2016. The survey found that 11 percent of Central and Eastern European publishers outsourced their programmatic advertising operations to an SSP.

Programmatic advertising operational models used by publishers in Central and Eastern Europe in 2016*

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Source

Release date

October 2016

Region

CEE

Survey time period

October 2016

Number of respondents

302 respondents

Special properties

publishers

Supplementary notes

* Central & Eastern Europe: Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey.

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