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Programmatic advertising strategy of publishers in Northern Europe 2016
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Programmatic advertising strategy of publishers in Northern Europe 2016
Programmatic advertising operational models used by publishers in Northern Europe in 2016*
by Statista Research Department,
last edited
Oct 13, 2016
This statistic displays the results of a survey on the operational models used for programmatic advertising by publishers in Northern Europe in 2016. The survey found that five percent of Northern European publishers outsourced their programmatic advertising operations to an SSP.
Programmatic advertising operational models used by publishers in Northern Europe in 2016*
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Description
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More information
by Statista Research Department,
last edited
Oct 13, 2016
This statistic displays the results of a survey on the operational models used for programmatic advertising by publishers in Northern Europe in 2016. The survey found that five percent of Northern European publishers outsourced their programmatic advertising operations to an SSP.
- Show sources information
- Show publisher information
- Release date
- October 2016
- Region
- Europe
- Survey time period
- October 2016
- Number of respondents
- 302 respondents
- Special properties
- publishers
- Supplementary notes
- * Northern Europe: Norway, Sweden, Denmark, Finland.
Source
- Show sources information
- Show publisher information
- Release date
- October 2016
More information
- Region
- Europe
- Survey time period
- October 2016
- Number of respondents
- 302 respondents
- Special properties
- publishers
- Supplementary notes
- * Northern Europe: Norway, Sweden, Denmark, Finland.
Other statistics on the topic
+Advertising & Marketing
Penetration of programmatic advertising in Europe 2017, by country
+Advertising & Marketing
Europe: programmatic display ad spend 2012-2017
+Advertising & Marketing
Programmatic advertising buying in the United Kingdom (UK) 2017, by channel
+Advertising & Marketing
Share of digital advertising spending in the UK 2015 and 2019, by sales method
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Statistics on "Programmatic advertising in the United Kingdom (UK)"
- Overview
The most important statistics
- Programmatic display advertising spending in Europe from 2012 to 2017 (in million euros)Europe: programmatic display ad spend 2012-2017
- Penetration rate of programmatic advertising in selected countries in Europe in 2017*Penetration of programmatic advertising in Europe 2017, by country
- Advertising expenditure on programmatic digital displays in the United Kingdom (UK) from 2013 to 2016 (in billion GBP)*Programmatic digital display ad spending in the United Kingdom (UK) 2013-2016
- Share of digital display ad sales sold programmatically in the United Kingdom (UK) from 2013 to 2017Programmatic share of digital display ad sales in the United Kingdom (UK) 2013-2017
- Share of digital advertising expenditure in the United Kingdom (UK) in 2015 and 2019, by sales methodShare of digital advertising spending in the UK 2015 and 2019, by sales method
- Automated trading by format
The most important statistics
- Expenditure on programmatic digital display advertising in the United Kingdom (UK) from 2013 to 2016, by device (in million GBP)*Programmatic digital display ad spending in the UK 2013-2016, by device
- Share of programmatic advertising expenditure in the United Kingdom (UK) in 2015, by formatShare of programmatic advertising spending in the UK 2015, by format
- Advertising expenditure on programmatic digital display ads on desktops and laptops in the United Kingdom (UK) from 2013 to 2016 (in million GBP)*Desktop: programmatic digital display ad spending in the UK 2013-2016
- Growth of programmatic digital display advertising expenditure on desktops and laptops in the United Kingdom (UK) from 2013 to 2016*Programmatic desktop digital display ad spending growth in the UK 2013-2016
- Advertising expenditure on programmatic digital display ads on mobile phones and tablets in the United Kingdom (UK) from 2013 to 2016 (in million GBP)*Mobile programmatic digital display ad spending in the UK 2013-2016
- Growth of mobile programmatic digital display advertising expenditure in the United Kingdom (UK) from 2013 to 2016*Mobile programmatic digital display ad spending growth in the UK 2013-2016
- Marketer and publisher behavior
The most important statistics
- Share of marketers buying programmatic advertising in the United Kingdom (UK) in 2017, by channelProgrammatic advertising buying in the United Kingdom (UK) 2017, by channel
- Investment in programmatic advertising by share of budget in the United Kingdom (UK) in 2016Programmatic advertising investment in the UK 2016, by share of budget
- Planned distribution of direct and programmatic advertising impression sales by publishers in the United Kingdom (UK) as of May 2016Planned distribution of ad impression sales by publishers in the UK 2016
- Experience of publishing companies with header bidding in the United Kingdom (UK) in 2016Publisher experience with header bidding in the United Kingdom (UK) 2016
- Do you work with a header bidding container? Header bidding container usage by publishers in the United Kingdom (UK) 2016
- How many header bidding partners are you expecting to work with over the next 12 months?Publishers plans for header bidding partners in the United Kingdom (UK) 2016
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Programmatic advertising strategy of publishers in Western Europe 2016
- Programmatic advertising strategy of publishers in Southern Europe 2016
- Programmatic advertising strategy of publishers in Europe 2016
- Programmatic advertising strategy of publishers in Central and Eastern Europe 2016
- Publishers: barriers to programmatic advertising adoption in Europe 2016
- Data sources used for programmatic campaigns by publishers in Europe 2016
- Key impacts of programmatic advertising investments among publishers in Europe 2016
- Advertising effectiveness metrics used for programmatic by publishers in Europe 2016
- Reasons for programmatic advertising investments among publishers in Europe 2016
- Reasons for investing in programmatic advertising according to publishers Europe 2015
- Key barriers to programmatic ad investment in Southern Europe 2016
- Key barriers to programmatic ad investment in Central and Eastern Europe 2016
- Distribution of programmatic advertising adoption in Europe 2016, by region
- Distribution of programmatic advertising adoption in Europe 2016, by sector
- Key barriers to programmatic ad investment in Northern Europe 2016
- Key reasons to invest in programmatic advertising in Central and Eastern Europe 2016
- Ad effectiveness metrics used for programmatic in Southern Europe 2016
- Key barriers to programmatic ad investment in Western Europe 2016
- Ad effectiveness metrics used for programmatic in Western Europe 2016
- Ad effectiveness metrics used for programmatic in Central and Eastern Europe 2016
Studies
- Programmatic advertising
- Attitudes Towards Programmatic Advertising 2018
- Attitudes Towards Programmatic Advertising October 2016
- Attitudes Towards Programmatic Advertising June 2016
- Attitudes towards Programmatic Advertising in Europe 2015
- Advanced TV Trends
- Programmatic Advertising: le dinamiche del mercato
- Digital advertising in Europe
- 2014 U.S. State of the Video Industry Report
- 2014 Australian State of the Video Industry Report
- Media Economy Report, Vol. 4
- Caltagirone Editore
- Q4 2017 Quarterly Mobile Index
- IAB Report on 2017 Digital Advertising Spend
- The Importance of Being Seen
Statistics on "Programmatic advertising in the United Kingdom (UK)"
- Programmatic display advertising spending in Europe from 2012 to 2017 (in million euros)
- Penetration rate of programmatic advertising in selected countries in Europe in 2017*
- Advertising expenditure on programmatic digital displays in the United Kingdom (UK) from 2013 to 2016 (in billion GBP)*
- Share of digital display ad sales sold programmatically in the United Kingdom (UK) from 2013 to 2017
- Share of digital advertising expenditure in the United Kingdom (UK) in 2015 and 2019, by sales method
- Expenditure on programmatic digital display advertising in the United Kingdom (UK) from 2013 to 2016, by device (in million GBP)*
- Share of programmatic advertising expenditure in the United Kingdom (UK) in 2015, by format
- Advertising expenditure on programmatic digital display ads on desktops and laptops in the United Kingdom (UK) from 2013 to 2016 (in million GBP)*
- Growth of programmatic digital display advertising expenditure on desktops and laptops in the United Kingdom (UK) from 2013 to 2016*
- Advertising expenditure on programmatic digital display ads on mobile phones and tablets in the United Kingdom (UK) from 2013 to 2016 (in million GBP)*
- Growth of mobile programmatic digital display advertising expenditure in the United Kingdom (UK) from 2013 to 2016*
- Share of marketers buying programmatic advertising in the United Kingdom (UK) in 2017, by channel
- Investment in programmatic advertising by share of budget in the United Kingdom (UK) in 2016
- Planned distribution of direct and programmatic advertising impression sales by publishers in the United Kingdom (UK) as of May 2016
- Experience of publishing companies with header bidding in the United Kingdom (UK) in 2016
- Do you work with a header bidding container?
- How many header bidding partners are you expecting to work with over the next 12 months?
- Programmatic advertising operational models used by publishers in Western Europe in 2016*
- Programmatic advertising operational models used by publishers in Southern Europe in 2016*
- Programmatic advertising operational models used by publishers in Europe in 2016
- Programmatic advertising operational models used by publishers in Central and Eastern Europe in 2016*
- Barriers to the adoption of programmatic advertising technology for publishers in Europe in 2016
- Data sources used for programmatic campaigns by publishers in Europe in 2016
- Key business impacts of programmatic advertising investments according to publishers in Europe in 2016
- Key advertising effectiveness metrics used to evaluate programmatic display campaigns by publishers in Europe in 2016
- Reasons for investing in programmatic advertising among publishers in Europe in 2016
- Leading reasons for investing in programmatic advertising according to publishers in Europe in 2015
- Main barriers to programmatic advertising investments in Southern Europe in 2016*
- Main barriers to programmatic advertising investments in Central and Eastern Europe in 2016*
- Adoption of programmatic advertising technology in Europe in 2016, by region*
- Adoption of programmatic advertising technology in Europe in 2016, by media sector
- Main barriers to programmatic advertising investments in Northern Europe in 2016*
- Most important reasons to invest in programmatic advertising in Central and Eastern Europe in 2016*
- Key advertising effectiveness metrics used to evaluate programmatic display campaigns by publishers in Southern Europe in 2016
- Main barriers to programmatic advertising investments in Western Europe in 2016*
- Key advertising effectiveness metrics used to evaluate programmatic display campaigns by publishers in Western Europe in 2016
- Key advertising effectiveness metrics used to evaluate programmatic display campaigns by publishers in Central and Eastern Europe in 2016
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