This statistic displays the results of a survey on the operational models used for programmatic advertising by publishers in Northern Europe in 2016. The survey found that five percent of Northern European publishers outsourced their programmatic advertising operations to an SSP.
Programmatic advertising operational models used by publishers in Northern Europe in 2016*
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IAB Europe. (October 13, 2016). Programmatic advertising operational models used by publishers in Northern Europe in 2016* [Graph]. In Statista. Retrieved January 24, 2021, from https://www.statista.com/statistics/696276/programmatic-publisher-operational-models-in-northern-europe/
IAB Europe. "Programmatic advertising operational models used by publishers in Northern Europe in 2016*." Chart. October 13, 2016. Statista. Accessed January 24, 2021. https://www.statista.com/statistics/696276/programmatic-publisher-operational-models-in-northern-europe/
IAB Europe. (2016). Programmatic advertising operational models used by publishers in Northern Europe in 2016*. Statista. Statista Inc.. Accessed: January 24, 2021. https://www.statista.com/statistics/696276/programmatic-publisher-operational-models-in-northern-europe/
IAB Europe. "Programmatic Advertising Operational Models Used by Publishers in Northern Europe in 2016*." Statista, Statista Inc., 13 Oct 2016, https://www.statista.com/statistics/696276/programmatic-publisher-operational-models-in-northern-europe/
IAB Europe, Programmatic advertising operational models used by publishers in Northern Europe in 2016* Statista, https://www.statista.com/statistics/696276/programmatic-publisher-operational-models-in-northern-europe/ (last visited January 24, 2021)