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Programmatic advertising strategy of publishers in Northern Europe 2016

Published by Statista Research Department, Oct 13, 2016
This statistic displays the results of a survey on the operational models used for programmatic advertising by publishers in Northern Europe in 2016. The survey found that five percent of Northern European publishers outsourced their programmatic advertising operations to an SSP.

Programmatic advertising operational models used by publishers in Northern Europe in 2016*

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Source

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Release date

October 2016

Region

Europe

Survey time period

October 2016

Number of respondents

302 respondents

Special properties

publishers

Supplementary notes

* Northern Europe: Norway, Sweden, Denmark, Finland.

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