This statistic displays the results of a survey on the operational models used for programmatic advertising by publishers in Southern Europe in 2016. The survey found that 30 percent of Southern European publishers outsourced their programmatic advertising operations to an SSP.
Programmatic advertising operational models used by publishers in Southern Europe in 2016*
Characteristic
Share of respondents
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IAB Europe. (October 13, 2016). Programmatic advertising operational models used by publishers in Southern Europe in 2016* [Graph]. In Statista. Retrieved September 08, 2024, from https://www.statista.com/statistics/696277/southern-europe-operational-models-of-publishers/
IAB Europe. "Programmatic advertising operational models used by publishers in Southern Europe in 2016*." Chart. October 13, 2016. Statista. Accessed September 08, 2024. https://www.statista.com/statistics/696277/southern-europe-operational-models-of-publishers/
IAB Europe. (2016). Programmatic advertising operational models used by publishers in Southern Europe in 2016*. Statista. Statista Inc.. Accessed: September 08, 2024. https://www.statista.com/statistics/696277/southern-europe-operational-models-of-publishers/
IAB Europe. "Programmatic Advertising Operational Models Used by Publishers in Southern Europe in 2016*." Statista, Statista Inc., 13 Oct 2016, https://www.statista.com/statistics/696277/southern-europe-operational-models-of-publishers/
IAB Europe, Programmatic advertising operational models used by publishers in Southern Europe in 2016* Statista, https://www.statista.com/statistics/696277/southern-europe-operational-models-of-publishers/ (last visited September 08, 2024)
Programmatic advertising operational models used by publishers in Southern Europe in 2016* [Graph], IAB Europe, October 13, 2016. [Online]. Available: https://www.statista.com/statistics/696277/southern-europe-operational-models-of-publishers/
