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Programmatic advertising strategy of publishers in Southern Europe 2016

Programmatic advertising operational models used by publishers in Southern Europe in 2016*

by Statista Research Department, last edited Oct 13, 2016
Programmatic advertising strategy of publishers in Southern Europe 2016 This statistic displays the results of a survey on the operational models used for programmatic advertising by publishers in Southern Europe in 2016. The survey found that 30 percent of Southern European publishers outsourced their programmatic advertising operations to an SSP.
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Programmatic advertising operational models used by publishers in Southern Europe in 2016*

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