U.S. agencies and marketers digital advertising budget share 2016 to 2019, by format

According to a study of marketers and agencies in the United States, 29 percent of their digital budgets was devoted to mobile video advertising in 2018. Industry professionals expected this figure to further grow to 31 percent in 2019, equal to the share of budget allocated to desktop video that year.

Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2019, by format

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Release date

April 2019


United States

Survey time period

2016 to 2018

Number of respondents

350 respondents

Method of interview

Online survey

Supplementary notes


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Statistics on "Digital advertising formats in the U.S."

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