According to a study of marketers and agencies in the United States, 29 percent of their digital budgets was devoted to mobile video advertising in 2018. Industry professionals expected this figure to further grow to 31 percent in 2019, equal to the share of budget allocated to desktop video that year.
Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2019, by format
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Statistics on Advertising agencies in the U.S.
Industry overview
8
- Basic Statistic Revenue of the U.S. advertising industry 2004-2021
- Premium Statistic Industry revenue of “advertising agencies“ in the U.S. 2012-2024
- Premium Statistic Ad agency revenue in the U.S. 2021, by source
- Premium Statistic U.S. agency revenue growth 2001-2021
- Premium Statistic Growth rate of U.S. agency revenue 2009-2021, by discipline
- Basic Statistic Number of establishments in U.S. advertising industry 2007-2020, by sector
- Premium Statistic Revenue of digital advertising agencies in the U.S. 2012-2022
- Premium Statistic Share of digital in U.S. agency revenue 2009-2021
U.S. rankings
4
- Premium Statistic Leading ad agency networks in the U.S. 2021, by revenue
- Premium Statistic Leading digital agency networks in the U.S. 2021
- Premium Statistic Leading media and ad agencies in the U.S. 2021, by new business value
- Premium Statistic Leading media and agency groups in the U.S. 2021, by new business value
Market leaders
6
- Basic Statistic Interpublic Group's revenue 2006-2021
- Premium Statistic Omnicom Group's revenue 2006-2021
- Premium Statistic WPP global revenue 2006-2021
- Premium Statistic Dentsu Group: global revenue 2014-2022
- Premium Statistic Revenue of the Publicis Groupe 2008-2021
- Premium Statistic Number of M&A deals made by ad agencies worldwide 2016-2020
Doing business
7
- Basic Statistic Expenses of U.S. advertising agencies 2007-2021
- Premium Statistic Media buying revenue of U.S. advertising agencies 2010-2021
- Premium Statistic Integrated services revenue of U.S. advertising agencies 2010-2021
- Premium Statistic Change in new business opportunities for agencies in the U.S. 2020-2022
- Premium Statistic Difficulty in obtaining new business for agencies in the U.S. 2020-2022
- Premium Statistic U.S. agencies and marketers digital advertising budget share 2016 to 2019, by format
- Premium Statistic Leading trust issues in advertising in the U.S. 2021
Marketing services
3
Further related statistics
18
- U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
- U.S. DTC marketers' video ad spend share 2019, by platform
- Common ways of buying digital video ads by U.S. DTC marketers 2019
- U.S. DTC marketers' planned video advertising spending changes 2019, by format
- Growth in mobile ad requests APAC H2 2018, by country
- Digital ad spend in Puerto Rico 2021, by device
- U.S. retail marketing budget share spent on selected publishing platforms 2018
- Approaches to allocating digital media spend in the U.S. 2016
- Digital advertising budget share in Ukraine 2017-2020, by device
- Mobile ad spending as share of digital ad spending in Vietnam 2018-2022
- Quarterly growth in mobile ad requests in the U.S. Q2 2014 - Q4 2018
- Quarterly growth in mobile ad requests worldwide Q2 2014 - Q4 2018
- Share of mobile in digital ad spend in China 2014-2019
- Share of mobile in digital ad spend in Indonesia 2012-2018
- Small businesses in the U.S. - revenue share invested in marketing 2016
- Brazil: largest home appliances digital advertisers 2019
- Mobile ad spend in Peru 2020, by format
- Mexico: largest airlines digital advertisers 2019
Further Content: You might find this interesting as well
Statistics
- U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
- U.S. DTC marketers' video ad spend share 2019, by platform
- Common ways of buying digital video ads by U.S. DTC marketers 2019
- U.S. DTC marketers' planned video advertising spending changes 2019, by format
- Growth in mobile ad requests APAC H2 2018, by country
- Digital ad spend in Puerto Rico 2021, by device
- U.S. retail marketing budget share spent on selected publishing platforms 2018
- Approaches to allocating digital media spend in the U.S. 2016
- Digital advertising budget share in Ukraine 2017-2020, by device
- Mobile ad spending as share of digital ad spending in Vietnam 2018-2022
- Quarterly growth in mobile ad requests in the U.S. Q2 2014 - Q4 2018
- Quarterly growth in mobile ad requests worldwide Q2 2014 - Q4 2018
- Share of mobile in digital ad spend in China 2014-2019
- Share of mobile in digital ad spend in Indonesia 2012-2018
- Small businesses in the U.S. - revenue share invested in marketing 2016
- Brazil: largest home appliances digital advertisers 2019
- Mobile ad spend in Peru 2020, by format
- Mexico: largest airlines digital advertisers 2019
IAB (U.S.). (April 29, 2019). Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2019, by format [Graph]. In Statista. Retrieved February 01, 2023, from https://www.statista.com/statistics/746348/us-agencies-marketers-digital-mobile-budget-distribution/
IAB (U.S.). "Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2019, by format." Chart. April 29, 2019. Statista. Accessed February 01, 2023. https://www.statista.com/statistics/746348/us-agencies-marketers-digital-mobile-budget-distribution/
IAB (U.S.). (2019). Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2019, by format. Statista. Statista Inc.. Accessed: February 01, 2023. https://www.statista.com/statistics/746348/us-agencies-marketers-digital-mobile-budget-distribution/
IAB (U.S.). "Distribution of Digital Advertising Budgets According to Agencies and Marketers in The United States from 2016 to 2019, by Format." Statista, Statista Inc., 29 Apr 2019, https://www.statista.com/statistics/746348/us-agencies-marketers-digital-mobile-budget-distribution/
IAB (U.S.), Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2019, by format Statista, https://www.statista.com/statistics/746348/us-agencies-marketers-digital-mobile-budget-distribution/ (last visited February 01, 2023)
Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2019, by format [Graph], IAB (U.S.), April 29, 2019. [Online]. Available: https://www.statista.com/statistics/746348/us-agencies-marketers-digital-mobile-budget-distribution/