According to a study of marketers and agencies in the United States, 29 percent of their digital budgets was devoted to mobile video advertising in 2018. Industry professionals expected this figure to further grow to 31 percent in 2019, equal to the share of budget allocated to desktop video that year.
Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2019, by format
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IAB (U.S.). (April 29, 2019). Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2019, by format [Graph]. In Statista. Retrieved January 18, 2022, from https://www.statista.com/statistics/746348/us-agencies-marketers-digital-mobile-budget-distribution/
IAB (U.S.). "Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2019, by format." Chart. April 29, 2019. Statista. Accessed January 18, 2022. https://www.statista.com/statistics/746348/us-agencies-marketers-digital-mobile-budget-distribution/
IAB (U.S.). (2019). Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2019, by format. Statista. Statista Inc.. Accessed: January 18, 2022. https://www.statista.com/statistics/746348/us-agencies-marketers-digital-mobile-budget-distribution/
IAB (U.S.). "Distribution of Digital Advertising Budgets According to Agencies and Marketers in The United States from 2016 to 2019, by Format." Statista, Statista Inc., 29 Apr 2019, https://www.statista.com/statistics/746348/us-agencies-marketers-digital-mobile-budget-distribution/
IAB (U.S.), Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2019, by format Statista, https://www.statista.com/statistics/746348/us-agencies-marketers-digital-mobile-budget-distribution/ (last visited January 18, 2022)
