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U.S. agencies and marketers digital advertising budget share 2016 to 2019, by format

Published by Statista Research Department, Jan 14, 2021
According to a study of marketers and agencies in the United States, 29 percent of their digital budgets was devoted to mobile video advertising in 2018. Industry professionals expected this figure to further grow to 31 percent in 2019, equal to the share of budget allocated to desktop video that year.

Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2019, by format

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© Statista 2021

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Release date

April 2019

Region

United States

Survey time period

2016 to 2018

Number of respondents

350 respondents

Method of interview

Online survey

Supplementary notes

*Forecast.

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Topics

Digital video advertisingFacebookAdvertising industry in the U.S.Online video usage in the United StatesDigital Advertising
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