Sales volume of Jaguar cars 2008-2019, by region

In the 2018/19 fiscal year, Europe became Jaguar’s biggest sales market. European consumers (outside the United Kingdom) pushed ahead of the UK and North America, with 49,474 units sold that year. This was the largest amount out of all years recorded here. More cars were sold in the UK than in any other country, at 38,515 units. This was unsurprising as the UK was the company’s home market. Although owned since 2008 by Indian automobile manufacturer Tata Motors, Jaguar still produces most of its vehicles at home in plants shared with Land Rover.

 Jaguar Land Rover leading UK car producer

  Of car producers based in the UK, Jaguar Land Rover was the largest in 2018. 449,304 vehicles were manufactured in JLR’s Birmingham, Halewood and Solihull plants. This made up roughly 30 percent of all passenger cars manufactured in the UK.

 Jaguar Land Rover generates 25.8bn GBP in 2018

  Jaguar Land Rover’s parent company Tata Motors had more than tripled their revenue figures since 2010, generating 45.2 billion U.S. dollars in 2018. By comparison, Jaguar Land Rover had made 25.8 billion British pounds (approximately 33.8 billion U.S. dollars) in global sales that same year.

Volume of Jaguar cars sold from 2008/09 to 2018/19, by region

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Release date

April 2019


United Kingdom

Survey time period

2008/09 to 2018/19*

Supplementary notes

* Financial year ending March 31.
** Data for 2016/17 onwards includes sales of Chery Jaguar Land Rover (CJLR) in China.
*** Asia Pacific is merged into the Rest of World heading from 2015/16 onwards.

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Statistics on "Jaguar Land Rover Automotive"

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