Volume of Land Rover cars sold 2008-2019, by region

Europe is Land Rover’s most important market. In its fiscal year ending March 31, 2019, the British brand sold 120,959 passenger cars to European consumers. Of this, the marque’s home market alone accounted for 60,791 units sold, over half of total sales to Europe.
Land Rover is part of the Jaguar Land Rover company, which in turn is owned by Indian automotive giant Tata Motors. Jaguar Land Rover was established in 2008, joining the two longstanding British luxury brands Jaguar and Land Rover. It also owns the rights to Daimler, Lanchester and Rover, which are currently non-operational.

Discovery Sport’s ascend

The Discovery Sport is the most popular Land Rover model. Global sales amounted to 95,520 units in 2018. This was followed by another sports model, the Range Rover Sport, at 77,847 units.
The Discovery Sport is the successor to the brands Freelander model, it is a luxury crossover SUV first introduced in 2014 and currently in its second generation.

Jaguar Land Rover sales volume

Jaguar Land Rover’s retail sales volume declined to 579,000 units in its 2019 fiscal year. It was the first time since 2011, the first year in the period of consideration, that figures decreased, falling from a peak of some 614,000 units sold the year prior.

Sales volume of Land Rover cars from 2008 to 2019, by region

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Sources

Release date

February 2019

Region

United Kingdom

Survey time period

April 2008 to January 2019

Supplementary notes

* Data for 2015/16 onwards includes sales of Chery Jaguar Land Rover (CJLR) in China.
** Asia Pacific is merged into the Rest of World heading from 2015/16 onwards.

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Statistics on "Jaguar Land Rover Automotive"

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