Attitudes towards advertising in Russia 2016, by type and age

This statistic shows the results of a survey on loyalty towards advertising in Russia in 2016, broken down by age and type of advertising. It was found that the advertising loyalty index for TV advertising among respondents aged between 60 and 64 years was -38 percent, meaning that Russians of this age had a negative attitude towards this type of advertising.

Loyalty towards selected types of advertising in Russia in 2016, by age

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Source

Release date

March 2017

Region

Europe, Russia

Survey time period

2016

Number of respondents

1,600 respondents

Age group

16 years and older

Special properties

internet users

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "What is your opinion of television, radio, printed media and Internet advertising?"

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