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Leading methods of targeting B2B buyers in the U.S. 2018

Published by A. Guttmann, Jan 8, 2020
In a 2018 survey of B2B organizations in the United States, it was found that the prevalent method of targeting B2B buyers was by geography. The second most used targeting method indicated by 59 percent of responding B2B sellers in the country was based on industry/vertical.

Leading ways B2B sellers target B2B buyers in the United States in 2018

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© Statista 2020

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Source

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Release date

September 2018

Region

United States

Survey time period

2018

Number of respondents

250 respondents

Supplementary notes

The source did not provide information on the exact date of survey.

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