In a 2018 survey of B2B organizations in the United States, it was found that the prevalent method of targeting B2B buyers was by geography. The second most used targeting method indicated by 59 percent of responding B2B sellers in the country was based on industry/vertical.
Leading methods of targeting B2B buyers in the U.S. 2018
Leading ways B2B sellers target B2B buyers in the United States in 2018
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Further Content: You might find this interesting as well
Dun & Bradstreet. (September 13, 2018). Leading ways B2B sellers target B2B buyers in the United States in 2018 [Graph]. In Statista. Retrieved December 09, 2019, from https://www.statista.com/statistics/1059629/targeting-methods-b2b-buyers/
Dun & Bradstreet. "Leading ways B2B sellers target B2B buyers in the United States in 2018." Chart. September 13, 2018. Statista. Accessed December 09, 2019. https://www.statista.com/statistics/1059629/targeting-methods-b2b-buyers/
Dun & Bradstreet. (2018). Leading ways B2B sellers target B2B buyers in the United States in 2018. Statista. Statista Inc.. Accessed: December 09, 2019. https://www.statista.com/statistics/1059629/targeting-methods-b2b-buyers/
Dun & Bradstreet. "Leading Ways B2b Sellers Target B2b Buyers in The United States in 2018." Statista, Statista Inc., 13 Sep 2018, https://www.statista.com/statistics/1059629/targeting-methods-b2b-buyers/
Dun & Bradstreet, Leading ways B2B sellers target B2B buyers in the United States in 2018 Statista, https://www.statista.com/statistics/1059629/targeting-methods-b2b-buyers/ (last visited December 09, 2019)