In a 2018 survey of B2B organizations in the United States, it was found that the prevalent method of targeting B2B buyers was by geography. The second most used targeting method indicated by 59 percent of responding B2B sellers in the country was based on industry/vertical.
Leading ways B2B sellers target B2B buyers in the United States in 2018
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Dun & Bradstreet. (September 13, 2018). Leading ways B2B sellers target B2B buyers in the United States in 2018 [Graph]. In Statista. Retrieved June 30, 2022, from https://www.statista.com/statistics/1059629/targeting-methods-b2b-buyers/
Dun & Bradstreet. "Leading ways B2B sellers target B2B buyers in the United States in 2018." Chart. September 13, 2018. Statista. Accessed June 30, 2022. https://www.statista.com/statistics/1059629/targeting-methods-b2b-buyers/
Dun & Bradstreet. (2018). Leading ways B2B sellers target B2B buyers in the United States in 2018. Statista. Statista Inc.. Accessed: June 30, 2022. https://www.statista.com/statistics/1059629/targeting-methods-b2b-buyers/
Dun & Bradstreet. "Leading Ways B2b Sellers Target B2b Buyers in The United States in 2018." Statista, Statista Inc., 13 Sep 2018, https://www.statista.com/statistics/1059629/targeting-methods-b2b-buyers/
Dun & Bradstreet, Leading ways B2B sellers target B2B buyers in the United States in 2018 Statista, https://www.statista.com/statistics/1059629/targeting-methods-b2b-buyers/ (last visited June 30, 2022)
