Internet users reading marketing e-mails worldwide Q3 2017, by region

This statistic shows the share of internet users who read marketing e-mails or newsletters in the previous month worldwide as of the third quarter of 2017, by region. The findings show that 31 percent of internet users in North America had read a marketing e-mail in the month preceding the survey period, compared to 20 percent of internet users in Asia Pacific.

Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by region

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Source

Release date

January 2018

Region

Worldwide

Survey time period

Q3 2017

Number of respondents

77,814 respondents

Age group

16 to 64 years

Supplementary notes

Question asked: Which of the following actions have you done online in the past month? Read an email/newsletter from a brand

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Statistics on "E-mail marketing "

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