Value of coffee exports Indonesia 1990-2020
Indonesia’s coffee export markets
Indonesia’s coffee exports were valued at approximately 872 million U.S. dollars in 2019. The leading markets for Indonesian coffee in that year were the United States, Italy, and Malaysia. Most of the coffee grown in Indonesia were exported from two ports in Sumatra, Lampung and Medan. Despite the global outbreak of COVID-19, initial reports showed that Indonesia’s coffee exports from the port of Lampung had been increasing, indicating strong demand in its export markets.
Increasing domestic demand
Domestic demand for Indonesian coffee had also been steadily rising over the years. The past decade had seen a rise in domestic coffee consumption, and a change in consumer preference for coffee-based drinks. The coffee retail sector has also evolved to cater to local tastes, which preferred sweet, iced milk coffee-based drinks. In 2019, home-grown coffee chains such as Janji Jiwa, with their variety of milk coffee-based drinks akin to bubble tea, have overtaken global brands in terms of market presence.