Fashion brands ranked by engagement with Instagram influencer posts in the UK 2018

This statistic shows the best performing brands in the fashion and style sector based on engagement rate with influencer posts on Instagram in the United Kingdom (UK) during the first half of 2018. BoohooMan was the best performing brand in this sector with an engagement rate of 6.9 percent. Calvin Klein ranked second with 6.2 percent followed by French Connection and & Other Stories, both having an engagement rate of 5.9 percent.

Ranking of fashion and style brands by engagement rate on Instagram influencer collaborations in the United Kingdom (UK) in the 1st half of 2018

Engagement rate
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Release date

July 2018


United Kingdom

Survey time period

January to June 2018

Number of respondents


Supplementary notes

* Based on 700,000 influencer posts on Instagram from a representative sample of 4,600 accounts.

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Statistics on "Instagram marketing and advertising"

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