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U.S. Amazon first-party and third-party e-commerce sales share 2012-2017

Amazon sales as a percentage of online retail sales in the United States from 2012 to 2017

by J. Clement, last edited Jan 14, 2019
U.S. Amazon first-party and third-party e-commerce sales share 2012-2017 The data provides a breakdown of Amazon sales as a percentage of online retail sales in the United States from 2012 to 2017. In 2012, Amazon's first party sales accounted for 17 percent of the total online retail sales, while in comparison other retailers had a collective share of 80 percent. By 2017, this trend shifted as Amazon's first party sales now held a share of 22 percent, while other retailers had decreased to a new share of 58 percent. Third-party sales through Amazon marketplace have also consistently gained market share.
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Amazon sales as a percentage of online retail sales in the United States from 2012 to 2017

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