- E-Commerce›
- Key Figures of E-Commerce›
U.S. Amazon first-party and third-party e-commerce sales share 2012-2017
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
U.S. Amazon first-party and third-party e-commerce sales share 2012-2017
Amazon sales as a percentage of online retail sales in the United States from 2012 to 2017
The data provides a breakdown of Amazon sales as a percentage of online retail sales in the United States from 2012 to 2017. In 2012, Amazon's first party sales accounted for 17 percent of the total online retail sales, while in comparison other retailers had a collective share of 80 percent. By 2017, this trend shifted as Amazon's first party sales now held a share of 22 percent, while other retailers had decreased to a new share of 58 percent. Third-party sales through Amazon marketplace have also consistently gained market share.
Amazon sales as a percentage of online retail sales in the United States from 2012 to 2017
| Amazon first-party sales | Amazon marketplace sales | Other retailers | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| Amazon first-party sales | Amazon marketplace sales | Other retailers | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
The data provides a breakdown of Amazon sales as a percentage of online retail sales in the United States from 2012 to 2017. In 2012, Amazon's first party sales accounted for 17 percent of the total online retail sales, while in comparison other retailers had a collective share of 80 percent. By 2017, this trend shifted as Amazon's first party sales now held a share of 22 percent, while other retailers had decreased to a new share of 58 percent. Third-party sales through Amazon marketplace have also consistently gained market share.
Show more- Show sources information
- Show publisher information
- Release date
- September 2018
- Region
- United States
- Survey time period
- 2012-2017
Source
- Show sources information
- Show publisher information
- Release date
- September 2018
More information
- Region
- United States
- Survey time period
- 2012-2017
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Amazon
- 167 page/s
- English
- pptx
- Detailed references
Everything On "Amazon" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
Statistics on "Amazon"
- Company overview
The most important statistics
- Net sales revenue of Amazon from 2004 to 2018 (in billion U.S. dollars)Annual net revenue of Amazon 2004-2018
- Annual net revenue of Amazon from 2006 to 2018, by segment (in billion U.S. dollars)Net revenue of Amazon from 2006-2018, by segment
- Net revenue of Amazon from 1st quarter 2007 to 1st quarter 2019 (in billion U.S. dollars)Amazon: quarterly net revenue 2007-2019
- Global net revenue of Amazon.com from 2014 to 2018, by product group (in billion U.S. dollars)Global net revenue of Amazon 2014-2018, by product group
- Percentage of paid units sold by third-party sellers on Amazon platform as of 1st quarter 2019Third-party seller share of Amazon platform 2007-2019
- Annual net income of Amazon.com from 2004 to 2018 (in million U.S. dollars)Amazon: annual net income 2004-2018
- Amazon's net income from 1st quarter 2009 to 1st quarter 2019 (in million U.S. dollars)Amazon: quarterly net income 2009-2019
- Amazon's fourth quarter net income including seasonal sales from 2009 to 2018 (in million U.S. dollars)Amazon's Q4 income including seasonal sales 2009-2018
- Benchmark
The most important statistics
- How much do you agree with the following statements regarding international tech and internet companies such as Google, Apple, Facebook, and Amazon?U.S. consumer views regarding leading tech and internet brands 2017
- In your opinion, which of the following characteristics are associated with Amazon? U.S. consumer opinion on Amazon as a company 2017
- Which of the following statements do you agree with regarding Amazon? U.S. consumer perception of Amazon as a company 2017
- Leading companies worldwide in 2018, by brand value (in billion U.S. dollars)Brand value of the most valuable companies worldwide in 2018
- Most popular multi-platform web properties in the United States in December 2018, based on number of unique visitors (in millions)Most visited multi-platform U.S. web properties 2018
- Total number of households in the United States with an Amazon Prime subscription from 2016 to 2021Total number of U.S. households with an Amazon Prime subscription 2016-2021
- Combined desktop and mobile visits to Amazon.com from February 2018 to January 2019 (in millions)Total global visitor traffic to Amazon.com 2019
- Amazon sales as a percentage of online retail sales in the United States from 2012 to 2017U.S. Amazon first-party and third-party e-commerce sales share 2012-2017
- User demographics
The most important statistics
- U.S. customer satisfaction with Amazon.com from 2000 to 2018 (index score)ACSI - U.S. customer satisfaction with Amazon.com as of 2018
- Which of the following Amazon services and products do you use at least occasionally?U.S. consumer usage of Amazon services and products 2017
- How often do you use Amazon services and products?U.S. usage frequency of Amazon services and products 2017
- Number of active Amazon customer accounts worldwide from 1st quarter 2013 to 1st quarter 2016 (in millions)Amazon: total active customer accounts as of 1st quarter 2016
- Number of internet users in the United States who live in a household with an Amazon Prime subscription as of July 2017 (in millions)Number of U.S. Amazon Prime subscription households 2014-2017
- Share of internet users in the United States who live in a household with an Amazon Prime subscription as of July 2017Share of U.S. Amazon Prime subscription households 2014-2017
- Total number of households in the United States with an Amazon Prime subscription from 2016 to 2021Total number of U.S. households with an Amazon Prime subscription 2016-2021
- Number of Amazon Prime members in the United States as of December 2018 (in millions)Number of U.S. Amazon Prime subscribers 2013-2018
- User behavior
The most important statistics
- Most important factors driving purchasing decisions on Amazon among Amazon buyers as of February 2019Key factors for U.S. users to shop via Amazon 2019
- Most popular reasons for internet users in the United States to purchase products via Amazon as of March 2017, by age groupKey factors for U.S. users to shop via Amazon 2017, by age group
- Online shopping and buying-related activities performed by internet users in the United States as of March 2018, by ageOnline shopping and buying-related activities by U.S. internet users in 2018, by age
- What factors drive you do purchase on Amazon?Factors that drive U.S. consumers to purchase on Amazon in 2017, by age group
- Which of the following describes the reason you typically go to Amazon?Most popular U.S. Amazon visit reasons 2017, by membership status
- Which device do you usually use when you buy something on Amazon?Types of devices used by U.S. online shoppers when shopping on Amazon 2018
- How often do you use Amazon to discover new products or brands?U.S. online shoppers who discover new products or brands via Amazon 2018
- Leading product categories purchased by Amazon shoppers in the United States as of February 2019Most popular U.S. Amazon product categories 2019
- Digital media
The most important statistics
- Amazon Prime services as reason for subscription according to subscribers in the United States as of 2018U.S. Amazon Prime service subscription reasons 2018
- Number of Amazon Prime Instant Video users in the United States from 2014 to 2019 (in millions)U.S. number of Amazon Prime Video users 2014-2019
- Number of Amazon Prime Video subscribers worldwide in selected countries in 2022 (in millions)Number of Amazon Video subscribers 2022, by country
- Do you currently subscribe to, or have access to, Amazon Prime Instant Video?Share of adults who have an Amazon Prime Instant Video subscription in the U.S. 2018
- Do you currently subscribe to, or have access to, Amazon Prime Instant Video?Share of adults who have an Amazon Prime Video subscription in the U.S. 2018, by age
- Share of consumers who use streaming services weekly in the United States as of October 2017Streaming services weekly penetration rate in the United States 2017
- How much have you spent, whether bought or rented, on selected types of digital media at Amazon over the past 12 months?U.S. consumer spending on digital media at Amazon in the past 12 months 2017, by type
- How much have you spent on Amazon apps and in-app purchases over the past 12 months? U.S. consumer spending on Amazon apps and in-app purchases in the past 12 months 2017
- Smart devices
The most important statistics
- Unit shipments of smart speakers in the United States from 2016 to 2019 (in millions)U.S. smart speaker unit shipment 2016-2019
- Number of smart speakers in households in the United States in 2017 and 2018 (in millions)Total smart speakers in U.S. households 2017-2018
- Smart speakers installed base share in the United States as of August 2018, by modelInstalled base share of smart speakers in the United States 2018, by model
- Digital voice assistant installed base worldwide in 2019, by brand (in millions)Voice assistant installed base by brand worldwide 2019
- Quarterly unit shipments of smart speaker with intelligent personal assistant worldwide from 2016 to 2018, by vendor (in millions)Global smart speaker unit shipment 2016-2018, by vendor
- Smart speaker with intelligent personal assistant quarterly shipment share from 2016 to 2018, by vendorGlobal smart speaker vendors' market share 2016-2018
- Smart display built-in platform support market share forecast worldwide in 2019Smart display built-in platform support share worldwide in 2019
- Unit shipment share for smart speakers worldwide in the second quarter of 2018, by modelWorldwide smart speaker unit shipment share by model Q2 2018
- Amazon Web Services
The most important statistics
- Annual revenue of Amazon Web Services from 2013 to 2018 (in million U.S. dollars)Amazon Web Services: annual revenue 2013-2018
- Quarterly revenue of Amazon Web Services from 1st quarter 2014 to 1st quarter 2019 (in million U.S. dollars)Amazon Web Services: quarterly revenue 2014-2019
- TTM revenue of Amazon Web Services from 4th quarter 2014 to 1st quarter 2019 (in million U.S. dollars)Amazon Web Services: TTM revenue 2014-2019
- Year-on-year growth of Amazon Web Services revenues from 1st quarter 2014 to 1st quarter 2019Amazon Web Services: year-on-year growth 2014-2019
- Current and planned usage of public cloud platform services running applications worldwide as of 2019Public cloud platform usage worldwide 2019
- Current enterprise usage of public cloud infrastructure and platform services running applications worldwide from 2017 to 2019, by serviceEnterprise public cloud platform and infrastructure service usage worldwide 2017-2019
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Ecuador: B2B e-commerce transactions share 2016, by type
- Chile: share of online buying companies 2016-2017, by size
- Uruguay: leading e-commerce websites 2016, by monthly transactions share
- Online retail of goods as a share of retail sales in Denmark 2011-2014
- E-commerce share of FMCG turnover in the Netherlands 2018, by category
- Online share of retail sales in Great Britain (GB) from 2010 to 2018
- E-commerce revenue share in retail trade in Germany 2005-2016
- Italy: daily online reach of Subito.it 2018, by device
- E-commerce share in interactive clothing and textile retail in German 2005-2016
- Share of e-commerce revenue in clothing retail in Germany 2005-2016
- E-commerce revenue share in retail with watches and jewelry in Germany 2005-2016
- Perception of new health insurance coverage through (ACA) marketplace in adults 2014
- View on plaintiff ruling for health reform Supreme Court case March 2015
- Online revenue share of retail in Germany in 2008 and 2013, by product category
- Companies that sold online using online search engines European Union 2016
- Ecuador: e-commerce B2C sales share 2016, by category
- Italy: food and grocery ecommerce market share in 2016, by category
- Italy: share of companies selling on marketplaces 2015-2017
- Companies depending on possibility of changing terms and conditions European Union 2016
- Companies according to whether users' online comments influenced sales in Spain 2016
Studies
- B2C E-commerce in the Netherlands
- State of the U.S. Online Retail Economy in Q1 2017
- State of the U.S. Online Retail Economy in Q1 2018
- State of the U.S. Online Retail Economy in Q3 2017
- State of the U.S. Online Retail Economy in Q3 2016
- State of the U.S. Online Retail Economy in Q1 2015
- State of the U.S. Online Retail Economy in Q3 2015
- State of the U.S. Online Retail Economy in Q3 2014
- Digital music consumption and digital music access
- Digital music: willingness to pay for music
- The hyper-fragmented world of music
Statistics on "Amazon"
- Net sales revenue of Amazon from 2004 to 2018 (in billion U.S. dollars)
- Annual net revenue of Amazon from 2006 to 2018, by segment (in billion U.S. dollars)
- Net revenue of Amazon from 1st quarter 2007 to 1st quarter 2019 (in billion U.S. dollars)
- Global net revenue of Amazon.com from 2014 to 2018, by product group (in billion U.S. dollars)
- Percentage of paid units sold by third-party sellers on Amazon platform as of 1st quarter 2019
- Annual net income of Amazon.com from 2004 to 2018 (in million U.S. dollars)
- Amazon's net income from 1st quarter 2009 to 1st quarter 2019 (in million U.S. dollars)
- Amazon's fourth quarter net income including seasonal sales from 2009 to 2018 (in million U.S. dollars)
- Number of Amazon.com employees from 2007 to 2018
- Annual fulfillment expenses of Amazon from 2001 to 2018 (in million U.S. dollars)
- Annual global marketing costs of Amazon from 2010 to 2018 (in million U.S. dollars)
- Amazon's advertising spending in the United States from 2012 to 2017 (in billion U.S. dollars)
- Amazon's global brand value from 2006 to 2018 (in billion U.S. dollars)
- Total square footage of Amazon's fulfillment capacity in the United States as of November 2017, by type of facility (in million square feet)
- Most expensive acquisitions by Amazon as of June 2018 (in million U.S. dollars)
- How much do you agree with the following statements regarding international tech and internet companies such as Google, Apple, Facebook, and Amazon?
- In your opinion, which of the following characteristics are associated with Amazon?
- Which of the following statements do you agree with regarding Amazon?
- Leading companies worldwide in 2018, by brand value (in billion U.S. dollars)
- Most popular multi-platform web properties in the United States in December 2018, based on number of unique visitors (in millions)
- Total number of households in the United States with an Amazon Prime subscription from 2016 to 2021
- Combined desktop and mobile visits to Amazon.com from February 2018 to January 2019 (in millions)
- Amazon sales as a percentage of online retail sales in the United States from 2012 to 2017
- Distribution of Amazon retail e-commerce sales in the United States from 2016 to 2019, by product category
- Global retail e-commerce market share of Amazon from 2016 to 2019
- U.S. customer satisfaction with Amazon.com from 2000 to 2018 (index score)
- Which of the following Amazon services and products do you use at least occasionally?
- How often do you use Amazon services and products?
- Number of active Amazon customer accounts worldwide from 1st quarter 2013 to 1st quarter 2016 (in millions)
- Number of internet users in the United States who live in a household with an Amazon Prime subscription as of July 2017 (in millions)
- Share of internet users in the United States who live in a household with an Amazon Prime subscription as of July 2017
- Number of Amazon Prime members in the United States as of December 2018 (in millions)
- Share of Amazon customers in the United States who are Amazon Prime members as of December 2018
- Distribution of Amazon Prime subscription plans among users in the United States as of July 2017
- Number of Amazon Business accounts worldwide from December 2015 to June 2016 (in 1,000s)
- Most important factors driving purchasing decisions on Amazon among Amazon buyers as of February 2019
- Most popular reasons for internet users in the United States to purchase products via Amazon as of March 2017, by age group
- Online shopping and buying-related activities performed by internet users in the United States as of March 2018, by age
- What factors drive you do purchase on Amazon?
- Which of the following describes the reason you typically go to Amazon?
- Which device do you usually use when you buy something on Amazon?
- How often do you use Amazon to discover new products or brands?
- Leading product categories purchased by Amazon shoppers in the United States as of February 2019
- Frequency with which Amazon shoppers in the United States purchase from Amazon as of February 2019, by membership status
- Primary channels used by Amazon buyers in the United States to make purchases on Amazon as of February 2017
- Average annual amount spent on Amazon according to U.S. Amazon Prime and non-Prime members as of December 2018 (in U.S. dollars)
- Average annual amount spent on Amazon according to Amazon Prime and Amazon Echo owners in the United States as September 2017 (in U.S. dollars)
- Frequency with which Amazon and other digital retailers meet delivery speed expectations of internet users in the United States as of February 2018
- Amazon Prime services as reason for subscription according to subscribers in the United States as of 2018
- Number of Amazon Prime Instant Video users in the United States from 2014 to 2019 (in millions)
- Number of Amazon Prime Video subscribers worldwide in selected countries in 2022 (in millions)
- Do you currently subscribe to, or have access to, Amazon Prime Instant Video?
- Do you currently subscribe to, or have access to, Amazon Prime Instant Video?
- Share of consumers who use streaming services weekly in the United States as of October 2017
- How much have you spent, whether bought or rented, on selected types of digital media at Amazon over the past 12 months?
- How much have you spent on Amazon apps and in-app purchases over the past 12 months?
- Number of available apps in the Amazon Appstore from 1st quarter 2015 to 4th quarter 2018
- Growth of available mobile apps in the Amazon Appstore worldwide from 2nd quarter 2015 to 4th quarter 2018
- Quarterly growth of available apps in the Amazon Appstore as of 4th quarter 2018, by category
- Unit shipments of smart speakers in the United States from 2016 to 2019 (in millions)
- Number of smart speakers in households in the United States in 2017 and 2018 (in millions)
- Smart speakers installed base share in the United States as of August 2018, by model
- Digital voice assistant installed base worldwide in 2019, by brand (in millions)
- Quarterly unit shipments of smart speaker with intelligent personal assistant worldwide from 2016 to 2018, by vendor (in millions)
- Smart speaker with intelligent personal assistant quarterly shipment share from 2016 to 2018, by vendor
- Smart display built-in platform support market share forecast worldwide in 2019
- Unit shipment share for smart speakers worldwide in the second quarter of 2018, by model
- Share of smart speaker users who own at least one device from selected brands worldwide as of 2018
- Average ratings for Amazon Alexa skills as of October 2018, by category
- Annual revenue of Amazon Web Services from 2013 to 2018 (in million U.S. dollars)
- Quarterly revenue of Amazon Web Services from 1st quarter 2014 to 1st quarter 2019 (in million U.S. dollars)
- TTM revenue of Amazon Web Services from 4th quarter 2014 to 1st quarter 2019 (in million U.S. dollars)
- Year-on-year growth of Amazon Web Services revenues from 1st quarter 2014 to 1st quarter 2019
- Current and planned usage of public cloud platform services running applications worldwide as of 2019
- Current enterprise usage of public cloud infrastructure and platform services running applications worldwide from 2017 to 2019, by service
- Share of B2B e-commerce transactions in Ecuador in 2016, by type
- Share of companies buying online in Chile from 2016 to 2017, by company size
- Distribution of e-commerce websites in Uruguay in 2016, by share of monthly transactions
- Share of online retail of goods as a percentage of total retail sales in Denmark from 2011 to 2014
- E-commerce share of FMCG turnover in the Netherlands in MAT Q3 2018, by category
- Share of total retail sales* made online in Great Britain (GB) from 2010 to 2018
- Revenue share of e-commerce in stationary retail trade in Germany from 2005 to 2016
- Average unique daily internet audience of the market place Subito.it in Italy from July to November 2018, by access device
- E-commerce revenue share in mail order and online retail with clothing and textiles in Germany from 2005 to 2016
- Revenue share of e-commerce in clothing retail in Germany from 2005 to 2016
- Revenue share of e-commerce in stationary retail with watches and jewelry in Germany from 2005 to 2016
- Perception of new health insurance coverage through (ACA) marketplace among U.S. adults as of June 2014*
- Opinions among U.S. adults in federal marketplace states on ruling in favor of plaintiff in Supreme Court case on health reform as of March 2015
- E-commerce share of retail revenue in Germany between 2008 and 2013, by product category
- Distribution of companies that relied on online search engines to sell products or services in selected countries of the European Union in 2016, by frequency
- Distribution of e-commerce B2C sales in Ecuador in 2016, by category
- Food and grocery ecommerce market share in Italy in 2016, by category
- Share of companies selling on marketplaces in Italy from 2015 to 2017
- Percentage of companies according to whether it was possible to modify the terms and conditions in marketplaces in the European Union in 2016
- Share of companies according to whether online reviews left by users about their product had an impact on sales in Spain in 2016
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.