U.S. Amazon first-party and third-party e-commerce sales share 2012-2017

The data provides a breakdown of Amazon sales as a percentage of online retail sales in the United States from 2012 to 2017. In 2012, Amazon's first party sales accounted for 17 percent of the total online retail sales, while in comparison other retailers had a collective share of 80 percent. By 2017, this trend shifted as Amazon's first party sales now held a share of 22 percent, while other retailers had decreased to a new share of 58 percent. Third-party sales through Amazon marketplace have also consistently gained market share.

Amazon sales as a percentage of online retail sales in the United States from 2012 to 2017

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until June 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

September 2018

Region

United States

Survey time period

2012-2017

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "B2B e-commerce in the United States"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.