Leading categories of celebrities followed on social media worldwide 2018

This statistic presents the top categories of celebrities or public figures followed on social media platforms by social media users worldwide as of April 2018. According to the findings, 57 percent of respondents reported to following music artists and bands across the various social media platforms, while 50 percent of social media users stated to be following actors, actresses, and other television and movie stars.

Most popular categories of celebrities or public figures followed on social media platforms according to social media users worldwide as of April 2018

Share of respondents
Music artists/bands57%
Actors/actresses/TV or movie stars50%
Professional athletes35%
Reality TV stars30%
Politicians/Political figures25%
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Source

Release date

August 2018

Region

Worldwide

Survey time period

April 2018

Number of respondents

800 respondents

Age group

13 years and older

Special properties

among monthly or more frequent users of Facebook, Twitter, Snapchat, or Instagram

Supplementary notes

Respondents were required to listen or purchase music in any format during the prior three months.

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Statistics on "Social media and events"

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