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Share of EU consumers who consider the environmental impact when purchasing an item of clothing as of 2018, by country*
Share of EU consumers considering environmental impact of clothes shopping 2018
This statistic presents the share of consumers in five EU countries who consider the environmental impact when deciding to purchase an item of clothing as of 2018. 51 percent of consumers in Italy considered the environmental impact before deciding to buy clothing items. Of the five European countries, consumers in France ranked at the bottom with only 29 percent of the respondents stating they considered consequences for the environment prior to purchasing clothes.
Share of EU consumers who consider the environmental impact when purchasing an item of clothing as of 2018, by country*
Share of respondents
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Sources

Release date

November 2018

Region

France, Germany, Italy, Spain, United Kingdom, EU

Survey time period

October 5-9, 2018

Number of respondents

5,000 respondents

Age group

16 years and older

Method of interview

Online interview

Supplementary notes

* The source adds the following information: "Data represents the percentage of those who answered ’a great deal/a fair amount’."
Numbers may not always add up to 100% due to computer rounding or multiple answers.

Share of EU consumers considering environmental impact of clothes shopping 2018
This statistic presents the share of consumers in five EU countries who consider the environmental impact when deciding to purchase an item of clothing as of 2018. 51 percent of consumers in Italy considered the environmental impact before deciding to buy clothing items. Of the five European countries, consumers in France ranked at the bottom with only 29 percent of the respondents stating they considered consequences for the environment prior to purchasing clothes.
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