Food ad spend share on Black-targeted TV in U.S. 2017, by category

Published by Michele Majidi, Jan 5, 2023
This statistic shows the distribution of food related advertising spending on Black-targeted TV in the United States in 2017, by category. It was found that restaurant advertising, including fast food restaurant ads accounted for half of TV ad expenditures of studied brands in 2017. The total advertising spending on Black-targeted TV that year amounted to 195 million U.S. dollars.

Distribution of food related advertising spending on Black-targeted TV in the United States in 2017, by category

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Release date

January 2019

Region

United States

Survey time period

2017

Special properties

analysis of advertising spending by the 236 highly advertised brands

Supplementary notes

Black-targeted TV spending includes advertising expenditures on all Black-targeted TV networks (i.e., those with an audience comprised of more than 50% Black viewers)

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Statistics on " Food advertising in the U.S. "

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Statistics on Food advertising in the U.S.

Industry advertising spending

8

TV food advertsing

6

TV advertising to ethnic groups

6

Leading brands

7

Leading advertisers

8

Effectiveness and consumer perception

8

Further related statistics

15

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Topics

Food advertisingFast food restaurants in the U.S. Advertising in the United StatesNon-alcoholic beverages and soft drinks in the United States Restaurant delivery in the U.S.
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