In all of the presented European countries, the static banner advertising market contracted in 2020. The contraction was the highest in Italy, with 14 percent. In the United Kingdom, the banner ad spend decreased by 10 percent.
Change in static banner advertising spending in selected countries in Europe in 2020
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Statistics on Digital advertising in Europe
Overview
6
- Premium Statistic Global spending on internet advertising 2000-2024, by region
- Premium Statistic Digital Market Outlook: largest digital ad markets worldwide 2022
- Premium Statistic Fastest growing digital ad markets worldwide 2023
- Premium Statistic Growth of digital media budgets worldwide 2023, by format
- Premium Statistic Expected cuts in ad spend among selected global brands by region 2023
- Premium Statistic Digital advertising revenue in selected regions and countries in Europe 2021
Formats
7
- Premium Statistic Leading digital ad formats in EMEA 2022
- Premium Statistic Digital ad spending in Europe 2006-2021, by format
- Premium Statistic Display ad spend in Europe 2013-2021
- Premium Statistic Video ad spend in Europe 2020-2021
- Premium Statistic Search ad spend in Europe 2013-2021
- Premium Statistic Digital audio ad spend in Europe 2019-2021
- Premium Statistic Podcast ad spending in Europe 2018-2023
Social media
5
- Premium Statistic Social media ad spend in Europe 2016-2021
- Premium Statistic Social media ad spend in Europe 2019-2021, by format
- Premium Statistic Digital Market Outlook: social media advertising spending in European countries 2022
- Premium Statistic Most effective marketing channels for e-commerce in Europe 2020-2030
- Premium Statistic Share of social media users who clicked on sponsored posts 2021, by region
Mobile
4
- Premium Statistic Mobile ad spend in Europe 2017-2027
- Premium Statistic Share of mobile in digital ad spending in Europe 2017-2025
- Premium Statistic Barriers to the growth of mobile marketing in EMEA 2020-2021
- Premium Statistic Consumers who took no action on mobile advertising worldwide 2021, by region
Programmatic
6
- Premium Statistic Programmatic advertising market value in Europe 2017-2026
- Premium Statistic Largest programmatic markets in Europe 2021
- Premium Statistic Programmatic ad formats identified as growth areas in Europe 2022
- Premium Statistic Drivers of investment in programmatic advertising in Europe 2022
- Premium Statistic Barriers to programmatic ad investment in Europe 2022
- Premium Statistic Leading programmatic ad effectiveness metrics in Europe 2022, by stakeholder type
Marketer insights
7
- Premium Statistic Digital marketing priorities in EMEA 2022
- Premium Statistic Share of digital in marketing budgets in EMEA 2022
- Premium Statistic Digital marketing metrics used in EMEA 2022
- Premium Statistic Digital consumer behaviors important for marketing in EMEA 2022
- Premium Statistic Digital marketing growth barriers priorities in EMEA 2022
- Premium Statistic Willingness to pay for quality ad inventory in Europe 2022
- Premium Statistic Leading digital advertising concerns of marketers in Europe 2022
Further related statistics
16
- Web banner advertising spending in France 2011-2014
- Digital ad banners adoption among SMEs in the U.S. 2016
- Banner advertising spending in the U.S. 2014-2019
- Display ad budget share in Ukraine 2019-2021, by format
- Objectives of online advertising in Italy 2018-2019, by format
- Banner ad engagement rates in the U.S. and Europe 2015, by industry
- Banner ad engagement time in the U.S. and Europe 2015, by industry
- Digital advertising budget share in Ukraine 2017-2020, by format
- Digital Market Outlook: banner ad revenue as share of GDP U.S. 2016-2022, by device
- Purchases after seeing a banner or a pop-up in France 2015
- Online banner advertising - effectiveness in Q1 2013, by region
- Digital Market Outlook: banner advertising revenue in China 2015-2021, by device
- Digital Market Outlook: banner advertising revenue in Japan 2015-2021, by device
- Digital Market Outlook: banner advertising revenue worldwide 2017-2026
- Digital Market Outlook: banner advertising spending in France 2017-2025, by device
- Digital Market Outlook: banner advertising spending in Italy 2017-2025 by device
Further Content: You might find this interesting as well
Statistics
- Web banner advertising spending in France 2011-2014
- Digital ad banners adoption among SMEs in the U.S. 2016
- Banner advertising spending in the U.S. 2014-2019
- Display ad budget share in Ukraine 2019-2021, by format
- Objectives of online advertising in Italy 2018-2019, by format
- Banner ad engagement rates in the U.S. and Europe 2015, by industry
- Banner ad engagement time in the U.S. and Europe 2015, by industry
- Digital advertising budget share in Ukraine 2017-2020, by format
- Digital Market Outlook: banner ad revenue as share of GDP U.S. 2016-2022, by device
- Purchases after seeing a banner or a pop-up in France 2015
- Online banner advertising - effectiveness in Q1 2013, by region
- Digital Market Outlook: banner advertising revenue in China 2015-2021, by device
- Digital Market Outlook: banner advertising revenue in Japan 2015-2021, by device
- Digital Market Outlook: banner advertising revenue worldwide 2017-2026
- Digital Market Outlook: banner advertising spending in France 2017-2025, by device
- Digital Market Outlook: banner advertising spending in Italy 2017-2025 by device
Magna. (December 7, 2020). Change in static banner advertising spending in selected countries in Europe in 2020 [Graph]. In Statista. Retrieved March 31, 2023, from https://www.statista.com/statistics/992736/banner-ad-spend-europe/
Magna. "Change in static banner advertising spending in selected countries in Europe in 2020." Chart. December 7, 2020. Statista. Accessed March 31, 2023. https://www.statista.com/statistics/992736/banner-ad-spend-europe/
Magna. (2020). Change in static banner advertising spending in selected countries in Europe in 2020. Statista. Statista Inc.. Accessed: March 31, 2023. https://www.statista.com/statistics/992736/banner-ad-spend-europe/
Magna. "Change in Static Banner Advertising Spending in Selected Countries in Europe in 2020." Statista, Statista Inc., 7 Dec 2020, https://www.statista.com/statistics/992736/banner-ad-spend-europe/
Magna, Change in static banner advertising spending in selected countries in Europe in 2020 Statista, https://www.statista.com/statistics/992736/banner-ad-spend-europe/ (last visited March 31, 2023)
Change in static banner advertising spending in selected countries in Europe in 2020 [Graph], Magna, December 7, 2020. [Online]. Available: https://www.statista.com/statistics/992736/banner-ad-spend-europe/