Teen vaping in the U.S.

Statista trend report on e-cigarettes and vaping behavior of teenagers in the U.S.

Teen vaping in the U.S.

The e-cigarette market is booming. While electronic cigarettes, vape pens, and other ENDS (Electronic Nicotine Delivery Systems) were originally regarded as smoking cessation aids, their role in society has changed dramatically. Doubts were cast about the effectiveness of electronic cigarettes in helping people quit smoking, and e-cigs were smoked more and more by teenagers. In the United States, teenagers from middle school to college are ENDS smokers, and the smoking frequency has grown rapidly in the past decade. This report uses the latest market and survey data to show how deeply e-cigarettes are entrenched in American youth culture. This includes market analyses with leading companies, as well as a discussion of the health effects of teen vaping.

Table of contents

The e cigarette market in the United States

  • Vaping devices, pod mods, and e-cigarettes: A visual dictionary
  • How do e-cigarettes compare with combustibles?
  • The market value has rocketed in recent years
  • Legal timeline

Teenage vaping behavior
  • The new school smoking
  • Vaping continues after high school graduation
  • It’s all about the flavor
  • Fruit reigns supreme

Big Tobacco
  • Big Tobacco’s attempt to control the market
  • Moving onto healthier pastures
  • Which brands do teens prefer?
  • The case of Juul
  • Are ENDS brands marketing to America’s youth?

Health
  • Perceptions about e-cigarettes
  • The truth about e-cigarettes
  • ENDS and mental health
  • Cannabis vaping

Key takeaways

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