Beer brands: Guinness

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Statista dossier on the Guinness brand

This dossier provides statistical information about the beer brand Guinness, which is owned by alcoholic beverage company Diageo.

Table of contents

  • 1. Overview
    • Most valued beer brands worldwide 2018

    • U.S. beer market: leading imported beer brands 2018, based on sales

    • Imported beer: market share of leading brands in the U.S. 2017

    • Alcohol market: leading companies worldwide 2017

    • Diageo's global net sales share 2018, by alcohol category

    • U.S. beer import company case sales 2015

    • U.S. beer import company case sales share 2015

    • U.S. sales value of new beer products 2016, by vendor

    • Dollar sales of the leading beer companies in U.S. supermarkets 2016

    • Dollar sales share of the leading beer companies in U.S. supermarkets 2016

    • U.S. infused beer sales value 2016, by vendor

    • U.S. infused beer sales share of leading vendors 2016

    • U.S. sales value growth of alcoholic beverages 2017, by segment

    • U.S. beer volume sales 2017, by category

  • 2. Brand overview
    • Global net sales growth of Guinness 2014-2018

    • Growth of Guinness net sales in North America 2014-2018

    • Guinness: global sales volume growth 2014-2018

    • Guinness: sales volume growth in North America 2014-2018

    • Guinness Draught: sales value in the U.S. 2013-2017

    • Guinness Extra Stout: sales value in the U.S. 2013-2017

  • 3. Advertising expenditures
    • Diageo: marketing spending worldwide 2012-2018

    • Diageo: marketing spending in North America 2012-2018

    • Diageo: ad spend in the U.S. 2012-2017

    • Ad spend of selected beer manufacturers in the U.S. 2017

  • 4. Consumer behavior
    • Brand awareness for beer brands among consumers in the U.S. 2017

    • Favorite beer brands of U.S. beer drinkers 2017

    • Best perceived beer brands among consumers in the U.S. 2018, by Buzz Score

    • Best perceived beer brands among women in the U.S. 2017, by Buzz Score

    • Best perceived beer brands among men in the U.S. 2017, by Buzz Score

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