Sustainable fashion consumption in Italy

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Statista Dossier on sustainable fashion consumption in Italy

This dossier provides data on sustainable consumption in the fashion branch in Italy. The first chapter gives an overview on the main Italian fashion companies and the topic of sustainability in general. Furthermore, the second chapter presents data on the sustainability of selected brands. In addition, the third and the fourth chapter focus on the shopping behavior of Italian consumers. More specifically, the fourth chapter illustrates the results of surveys about sustainable consumption behavior in Italy.

Table of contents

  • 1. Overview
    • Leading Italian fashion companies 2018, by turnover

    • Fields associated with sustainability in Italy 2019

    • Frequency of sustainability talks in Italy 2019

    • Revenues of sustainable products in Italy H1 2018, by type of product

    • Percentage change in turnover of sustainable products in Italy 2018

    • CO2 emitted in online and offline purchase in Italy 2019, by category

    • CO2 emitted in online and offline purchase of clothing in Italy 2019, by category

  • 2. Sustainability of brands
    • Information sources on sustainable clothing in Italy 2018

    • Clothing brands associated with sustainability in Italy 2018

    • Sustainable cotton usage score of European apparel retailers 2020

    • Distribution of used clothing allocations of Italian company OVS 2018

    • Renewable raw materials used by Italian fashion company Benetton Group 2018, by type

    • Global share of sustainably sourced materials used by H&M 2012-2019

  • 3. Shopping behavior
    • Clothes shopping frequency in Italy 2019

    • Opinions on when to buy clothes in Italy 2019

    • Preferred clothing purchase channels in Italy 2019

    • Opinions regarding factors to consider when buying clothes in Italy 2019

    • Clothing and footwear purchasing behavior among Italian households 2018

  • 4. Attitude towards sustainable consumption
    • Opinions on important eco-friendly elements when buying clothes in Italy 2019

    • Opinions on factors hindering consumers from buying ethical clothes in Italy 2019

    • Opinions on reducing clothes purchase for ethical reasons in Italy 2019

    • Eco-friendly clothing and accessories spending intentions in Italy 2020

    • Opinions on ethical aspects of clothing production in Italy 2019

    • Level of knowledge of Slow Fashion in Italy 2019

    • Consumers' attitude towards cruelty-free and vegan fashion in Italy 2019

    • Ways to get rid of clothes not longer worn in Italy 2019

    • Most interesting clothing items to rent in Italy in 2019

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