Sustainable fashion consumption in Italy

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Statista Dossier on sustainable fashion consumption in Italy

This dossier provides data on sustainable consumption in the fashion branch in Italy. The first chapter gives an overview on the main Italian fashion companies and the topic of sustainability in general. Furthermore, the second chapter presents data on the sustainability of selected brands, whereas the third and the fourth chapters focus on the shopping behavior of Italian consumers. Specifically, the fourth chapter illustrates the results of surveys about sustainable consumption behavior in Italy. Eventually, the last chapter provides the results of surveys which investigated if the coronavirus (COVID-19) impacted the habits of consumers towards sustainable fasion.

Table of contents

  • 1. Fashion industry overview

    • Production value of wearing apparel in Italy 2011-2019

    • Turnover of women clothing industry in Italy 2012-2019

    • Consumption value of women's clothing industry 2012-2019

    • Turnover of the menswear clothing and apparel industry in Italy 2010 to 2020

    • Consumption value of menswear clothing and apparel industry in Italy 2010-2020

    • CO2 emitted in online and offline purchase in Italy 2019, by category

    • CO2 emitted in online and offline purchase of clothing in Italy 2019, by category

  • 2. Sustainability of brands

    • Opinions on sustainability of luxury brands in Italy 2020

    • Sustainable cotton usage score of European apparel retailers 2020

    • Distribution of used clothing allocations of Italian company OVS 2019

    • Renewable raw materials used by Benetton Group 2018-2019, by type

    • Share of sustainably sourced materials used by H&M 2012-2020

  • 3. Shopping behavior

    • Clothes shopping frequency in Italy 2019

    • Opinions on when to buy clothes in Italy 2019

    • Preferred clothing purchase channels in Italy 2019

    • Opinions regarding factors to consider when buying clothes in Italy 2019

  • 4. Attitude towards sustainable consumption

    • Opinions on important eco-friendly elements when buying clothes in Italy 2019

    • Opinions on factors hindering consumers from buying ethical clothes in Italy 2019

    • Opinions on reducing clothes purchase for ethical reasons in Italy 2019

    • Eco-friendly clothing and accessories spending intentions in Italy 2020

    • Opinions on ethical aspects of clothing production in Italy 2019

    • Level of knowledge of Slow Fashion in Italy 2019

    • Consumers' attitude towards cruelty-free and vegan fashion in Italy 2019

    • Ways to get rid of clothes not longer worn in Italy 2019

    • Most interesting clothing items to rent in Italy in 2019

    • Frequency of sustainability talks in Italy 2019

    • Fields associated with sustainability in Italy 2019

  • 5. COVID-19 impact

    • Disposition towards sustainable fashion in Italy after COVID crisis 2020, by gender

    • Disposition towards sustainable fashion in Italy post COVID crisis 2020, by age group

    • Disposition towards fashion retailers in Italy after COVID crisis 2020, by age group

    • Disposition towards fashion retailers in Italy after COVID crisis 2020, by gender

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