Grocery delivery: HelloFresh users in Canada

Consumer Insights report

Grocery delivery: HelloFresh users in Canada

This report offers the reader a comprehensive overview of HelloFresh users in Canada: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark HelloFresh users in Canada (''brand users'') against Canadian grocery delivery users in general (''category users''), and the overall Canadian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on grocery delivery: HelloFresh users in Canada

  • HelloFresh has a high share of users that are part of Generation Z compared to the total online population
  • 53% of HelloFresh users are male
  • HelloFresh has a larger share of users with a high income than other grocery delivery services
  • HelloFresh users are more likely to live in small towns than grocery delivery users in general
  • An honest and respectable life is less important to HelloFresh users than to other grocery delivery users

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