Costa Coffee contributed revenues of close to 1.29 billion British pounds to Whitbread’s total income in 2017/18. Revenues have increased year-on-year as the company has expanded. Besides the UK, which holds the largest market share, Costa operates in many other locations worldwide, including China and the United Arab Emirates. Total store numbers of Costa close to tripled over a ten-year period from 2008 to 2018, reaching over 3,800 stores.
In addition to coffee shops, Whitbread had 785 hotels branded as Premier Inn in the UK in 2018, rising to over 800 in the following year. Premier Inn originally began trading in the UK, which is still the company's biggest market, before expanding into Germany and internationally. In total, there were over 76,500 Premier Inn hotel rooms in 2019.