AI and the New Age of Creativity

From powering deep research to generating original content, AI is redefining how businesses approach creativity and decision-making.

On March 27th Statista’s senior research lead for technology, Timothy Owens, explored how AI agents, deep research AI engines, and artificial creativity are reshaping content creation, audience engagement, and data-driven campaigns, plus uncovering new market opportunities.

The webinar covered:

- AI agents: How intelligent systems optimize workflows, from data analysis to customer engagement.
- Deep research AI engines: How AI-driven insights fuel trend forecasting, competitor analysis, and strategic planning.
- Artificial creativity: How AI generates compelling content, from ad campaigns to media production.