According to the Social Media Examiner’s
latest report on social media marketing, Facebook is still the most commonly used platform among both B2B and B2C marketers. With usage levels of 96% and 88% among B2C and B2B companies, respectively, Facebook is clearly considered an important marketing tool regardless of the customer focus.
However, when asked which social channel is the single most important to them, it turns out that the majority of B2B marketers actually puts LinkedIn ahead of Facebook. 41% of the 1,000+ respondents with a B2B focus named LinkedIn as there number 1 choice, while Facebook got the nod from 30% of the surveyed B2B professionals.
Among B2C marketers it’s a different story entirely: 65% of the respondents consider Facebook the most important social network for their business, putting it miles ahead of Twitter (10%) and LinkedIn (9%) as a tool for consumer marketing.