Ad blocking is a trend that gets the industry worried. It doesn't just apply to regular homepages but also affects social media sites that have become important marketing and advertising channels.
Data by the GlobalWebIndex and Statista
estimates show that many of the more youthful Facebook
users have ad blocker's installed on their desktop computers. Close to 50 percent in the 16 to 24 year segment show severe signs of ad aversion. The picture becomes less grim the older the users get. However, the overall rate still stands at 40 percent.
This chart was first published by FIPP