Ad blocking is a trend that gets the industry worried. It doesn't just apply to regular homepages but also affects social media sites that have become important marketing and advertising channels.
Data by the GlobalWebIndex and Statista estimates show that many of the more youthful Facebook users have ad blocker's installed on their desktop computers. Close to 50 percent in the 16 to 24 year segment show severe signs of ad aversion. The picture becomes less grim the older the users get. However, the overall rate still stands at 40 percent.
The Statista "Chart of the Day", made available
under the Creative Commons License CC BY-ND 3.0, may be used
and displayed without charge by all commercial and
non-commercial websites. Use is, however, only permitted with
proper attribution to Statista. When publishing one of these graphics,
please include a backlink to the respective infographic URL.
The Statista "Chart of the Day" currently focuses
on two sectors: "Media and Technology", updated
daily and featuring the latest statistics from the media,
internet, telecommunications and consumer electronics
industries; and "Economy and Society", which
current data from the United States and around the
world relating to economic and political issues as well as
sports and entertainment.
For individual content and infographics in your Corporate Design,
please visit our agency website
Any more questions?
Get in touch with us quickly and easily. We are happy to help!