Willingness to Pay for Digital Media Formats in the UK
Digital Media Use
Amazon opened its marketplace for digital subscriptions recently. In some observer's estimation, whatever this particular digital retailer gets into can be considered potentially profitable. On its site, fittingly dubbed "Subscribe with Amazon", media outlets can market magazines and newspapers digitally. Indeed, consumers seem to be willing to part with money for access to media online.
According to a recent Statista survey, 21 percent of the 40 to 49- year olds in Britain would be willing to pay for digital media formats, with the 30 to 39 age bracket coming in a close second with 19 percent. The New York Times for example swung into the profit zone with a steady rise in digital subscriptions, adding 308,000 digital subs in first quarter of 2017. (This might also be down to the current political set-up in the U.S.)
This chart shows share the of consumers willing to pay for digital newspapers and magazines in the UK in 2017, by age
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