Tofurky brand profile in the United States 2022
How high is the brand awareness of Tofurky in the United States?
When it comes to meat substitutes users, brand awareness of Tofurky is at 46% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tofurky in the United States?
In total, 8% of U.S. meat substitutes users say they like Tofurky. However, in actuality, among the 46% of U.S. respondents who know Tofurky, 17% of people like the brand.
What is the usage share of Tofurky in the United States?
All in all, 7% of meat substitutes users in the United States use Tofurky. That means, of the 46% who know the brand, 15% use them.
How loyal are the customers of Tofurky?
Around 5% of meat substitutes users in the United States say they are likely to use Tofurky again. Set in relation to the 7% usage share of the brand, this means that 71% of their customers show loyalty to the brand.
What's the buzz around Tofurky in the United States?
In March 2022, about 5% of U.S. meat substitutes users had heard about Tofurky in the media, on social media, or in advertising over the past four weeks. Of the 46% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Tofurky in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to meat substitutes users, brand awareness of Tofurky is at 46% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tofurky in the United States?
In total, 8% of U.S. meat substitutes users say they like Tofurky. However, in actuality, among the 46% of U.S. respondents who know Tofurky, 17% of people like the brand.
What is the usage share of Tofurky in the United States?
All in all, 7% of meat substitutes users in the United States use Tofurky. That means, of the 46% who know the brand, 15% use them.
How loyal are the customers of Tofurky?
Around 5% of meat substitutes users in the United States say they are likely to use Tofurky again. Set in relation to the 7% usage share of the brand, this means that 71% of their customers show loyalty to the brand.
What's the buzz around Tofurky in the United States?
In March 2022, about 5% of U.S. meat substitutes users had heard about Tofurky in the media, on social media, or in advertising over the past four weeks. Of the 46% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Tofurky in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
