Global: smartwatches penetration rate 2019-2028

The global penetration rate in the 'Smartwatches' segment of the digital health market was forecast to increase between 2023 and 2028 by in total 0.02 percentage points. This overall increase does not happen continuously, notably not in 2027 and 2028. The indicator is estimated to amount to 2.88 percent in 2028. Notably, the penetration rate of the 'Smartwatches' segment of the digital health market was continuously increasing over the past years.

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Penetration rate of the smartwatches market worldwide from 2019 to 2028

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Smartwatches are wearable devices equipped with advanced functionalities beyond timekeeping. They integrate various sensors and technologies to provide features like fitness tracking, notifications, app integration, and communication capabilities. Smartwatches often sync with smartphones, allowing users to extend their phone's functionality to their wrist.

Additional Information:

Smartwatches are designed to offer a wide range of features and functionalities to enhance the user's daily life. They can track physical activities, such as step counts, distance walked, heart rate, and even sleep patterns, providing valuable insights into the wearer's overall health and fitness. The market for smartwatches has grown significantly in recent years, with various manufacturers offering a wide range of models catering to different user needs and preferences. Some of the well-known smartwatch brands include Apple Watch, Samsung Galaxy Watch, Garmin, and Fitbit Versa, among others.

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