Gluten-free consumers by generation U.S. 2022

When surveyed between July 2021 and June 2022, some 14 percent of millennial respondents stated that they follow a gluten-free diet in the United States, making them the most likely generational cohort to follow such a diet. This figure decreased to four percent for Baby Boomer respondents.

Do you follow gluten-free nutrition rules?

Characteristic	Share of respondents
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Number of respondents

50,398 respondents

Age group

18-64 years

Special properties

Residential online population

Supplementary notes

The original survey question was: "Do you follow one or more of the following nutrition rules?" This statistic shows the share of all who answered "Gluten-free".
For more information please visit the Global Consumer Survey home page and take a look at our methodology.

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