Vero Moda brand profile in Germany 2022
When it comes to fashion store customers, brand awareness of Vero Moda is at 63% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vero Moda in Germany?
In total, 17% of German fashion store customers say they like Vero Moda. However, in actuality, among the 63% of German respondents who know Vero Moda, 27% of people like the brand.
What is the usage share of Vero Moda in Germany?
All in all, 9% of fashion store customers in Germany use Vero Moda. That means, of the 63% who know the brand, 14% use them.
How loyal are the customers of Vero Moda?
Around 8% of fashion store customers in Germany say they are likely to use Vero Moda again. Set in relation to the 9% usage share of the brand, this means that 89% of their customers show loyalty to the brand.
What's the buzz around Vero Moda in Germany?
In August 2022, about 3% of German fashion store customers had heard about Vero Moda in the media, on social media, or in advertising over the past three months. Of the 63% who know the brand, that's 5%, meaning at the time of the survey there's little to no buzz around Vero Moda in Germany.
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