U.S.: VR advertising ad spending 2017-2027

The ad spending in the 'VR Advertising' segment of the AR & VR market in the United States was forecast to continuously increase between 2023 and 2027 by in total four million U.S. dollars (+8.77 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 49.56 million U.S. dollars and therefore a new peak in 2027. Notably, the ad spending of the 'VR Advertising' segment of the AR & VR market was continuously increasing over the past years.

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Revenue of the VR advertising industry in the U.S. 2017-2027 (in million U.S. dollars)

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Supplementary notes

Data provided by Statista Market Insights are estimates.

The VR Advertising market includes revenues generated from video games and VR videos that can be accessed via any platform. These revenues can come from in-game advertising, i.e., the ads are placed in the virtual environment or integrated into VR videos or apps. All revenue data solely refers to B2C transactions.

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