Chanel brand profile in the United States 2024
How high is the brand awareness of Chanel in the United States?
When it comes to luxury fashion owners, brand awareness of Chanel is at 92% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Chanel in the United States?
In total, 44% of U.S. luxury fashion owners say they like Chanel. However, in actuality, among the 92% of U.S. respondents who know Chanel, 48% of people like the brand.
What is the usage share of Chanel in the United States?
All in all, 28% of luxury fashion owners in the United States own Chanel. That means, of the 92% who know the brand, 30% own them.
How loyal are the owners of Chanel?
Around 20% of luxury fashion owners in the United States say they are likely to purchase Chanel again. Set in relation to the 28% usage share of the brand, this means that 71% of their owners show loyalty to the brand.
What's the buzz around Chanel in the United States?
In March 2024, about 37% of U.S. luxury fashion owners had heard about Chanel in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 40%, meaning at the time of the survey there's some buzz around Chanel in the United States.
When it comes to luxury fashion owners, brand awareness of Chanel is at 92% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Chanel in the United States?
In total, 44% of U.S. luxury fashion owners say they like Chanel. However, in actuality, among the 92% of U.S. respondents who know Chanel, 48% of people like the brand.
What is the usage share of Chanel in the United States?
All in all, 28% of luxury fashion owners in the United States own Chanel. That means, of the 92% who know the brand, 30% own them.
How loyal are the owners of Chanel?
Around 20% of luxury fashion owners in the United States say they are likely to purchase Chanel again. Set in relation to the 28% usage share of the brand, this means that 71% of their owners show loyalty to the brand.
What's the buzz around Chanel in the United States?
In March 2024, about 37% of U.S. luxury fashion owners had heard about Chanel in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 40%, meaning at the time of the survey there's some buzz around Chanel in the United States.
