Yeezy brand profile in Germany 2022
How high is the brand awareness of Yeezy in Germany?
When it comes to sneakers users, brand awareness of Yeezy is at 26% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Yeezy in Germany?
In total, 5% of German sneakers users say they like Yeezy. However, in actuality, among the 26% of German respondents who know Yeezy, 19% of people like the brand.
What is the usage share of Yeezy in Germany?
All in all, 2% of sneakers users in Germany use Yeezy. That means, of the 26% who know the brand, 8% use them.
How loyal are the owners of Yeezy?
Around 1% of sneakers users in Germany say they are likely to use Yeezy again. Set in relation to the 2% usage share of the brand, this means that 50% of their owners show loyalty to the brand.
What's the buzz around Yeezy in Germany?
In September 2022, about 2% of German sneakers users had heard about Yeezy in the media, on social media, or in advertising over the past three months. Of the 26% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Yeezy in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to sneakers users, brand awareness of Yeezy is at 26% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Yeezy in Germany?
In total, 5% of German sneakers users say they like Yeezy. However, in actuality, among the 26% of German respondents who know Yeezy, 19% of people like the brand.
What is the usage share of Yeezy in Germany?
All in all, 2% of sneakers users in Germany use Yeezy. That means, of the 26% who know the brand, 8% use them.
How loyal are the owners of Yeezy?
Around 1% of sneakers users in Germany say they are likely to use Yeezy again. Set in relation to the 2% usage share of the brand, this means that 50% of their owners show loyalty to the brand.
What's the buzz around Yeezy in Germany?
In September 2022, about 2% of German sneakers users had heard about Yeezy in the media, on social media, or in advertising over the past three months. Of the 26% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Yeezy in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
