Mexico: soft drinks popularity 2024, by generation

Published by P. Navarro Villa, Aug 20, 2024

According to results from the Statista Global Consumer Survey conducted in Mexico in 2024, 67 percent of respondents who identified as millennials, i.e. being born between 1980 and 1994, stated that they regularly drink soft drinks (e.g., cola, lemonade, ice tea). In contrast, Baby Boomers, those born between 1946 and 1964, had the lowest share of coffee drinkers at 56 percent.

Share of people regularly consuming soft drinks (e.g., cola, lemonade, ice tea) in Mexico in 2024, by generation

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Number of respondents

12,180 respondents

Age group

18-64 years

Supplementary notes

During the survey, the question was phrased as follows: "Which of these beverage products do you consume regularly?"

Multiple answers were possible.

The displayed generations are classified as follows:

  • Gen Z: born between 1995-2012.
  • Millennials: born between 1980-1994.
  • Generation X: born between 1965-1979.
  • Baby boomer: born between 1946-1964.

¹ The data for respondents who identified as baby boomers had a lower base than the rest. Base < 100.

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Overview

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Production

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Sales

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Companies and consumers

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