Latin America: Colgate brand popularity 2022, by country

Published by Statista Research Department, Aug 7, 2023
The US-American oral hygiene brand, Colgate, registered 292 million Consumer Reach Points (CRPs) in Brazil in 2022, which made it the leading country for the brand in Latin America that year. Mexico ranked second for Colgate's popularity in the region, with 142 million CRPs. Latin America has been the most important region for Colgate-Palmolive's revenue since 2011.

Popularity of the brand Colgate in Latin America in 2022, by country (in million Consumer Reach Points)

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Release date

August 2023

Region

LAC

Survey time period

2022

Special properties

Consumer Reach Points (CRPs)*

Supplementary notes

*Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

You can find detailed information about the report's methodology here.

**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

Date of release is date of access.

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