Reasons for trying functional beverages among consumers Thailand 2019

Published by Kankanit Ciba, Mar 1, 2023
In a survey conducted by Rakuten in 2019, regarding the reasons why respondents tried functional beverages in Thailand, almost 50 percent of respondents stated that they had wanted to try something new. Contrastingly, for the same survey less than one percent of respondents in Thailand stated they tried functional beverages as a celebrity had endorsed it.

Mains reasons why consumers tried functional beverages in Thailand in 2019

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Release date

February 2020

Region

Thailand

Survey time period

November 1 to 30, 2019

Number of respondents

9,250 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original source question: : 'Why did you decide to try the beverage(s)?'

The survey was conducted among 5,417 female and 3,833 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, South Korea, Malaysia, Philippines, Singapore, Taiwan and Vietnam.

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