Most popular radio stations in Hungary 2024, by daily reach

In the second quarter of 2024, Retró Rádió was the most popular radio station in Hungary with almost 1.9 million daily listeners. Rádió 1 followed in the ranking with nearly 1.6 million listeners a day, while Kossuth Rádió ranked third, reaching over one million daily listeners. 

Daily radio listeners

In 2023, the daily number of radio listeners reached over 5.5 million in Hungary. This figure fluctuated minimally over the years, and the number of people listening to the radio stayed between 5.1 and 5.8 million. This means, that over half the Hungarian population listens to the radio regularly.

Radio industry revenue

The Hungarian traditional radio industry’s revenue amounted to approximately 70 million U.S. dollars in 2023 and is expected to follow an increasing trend in the future, reaching nearly 92 million U.S. dollars by 2029. This is a rather unique phenomenon in the region, with no other CEE country expecting such strong growth. By comparison, Poland’s radio industry revenue is forecast to gradually decrease over the next years.