Pages seen at buying session 2019, by vertical

On average, online grocery shoppers saw an average of 32 pages per buying session, same for global online fashion buyers. In these industries, customers were more likely to browse the offered selection and add multiple items to the cart, where industries such as financial services (14 pages viewed per buying session) offered fewer product options.

Number of pages seen at buying session worldwide in 2019, by vertical

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Release date

March 2020



Survey time period


Supplementary notes

Data gathered from 400 websites in 9 different verticals from the following countries: United States, United Kingdom, France, Germany, Spain, Netherlands, Sweden, Denmark, Japan, China and Canada.

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Statistics on "E-commerce worldwide"

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